5 Books Every Small Business Owner Should Read – Entrepreneur
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This is where books make up for where online courses and blogs leave off, diving deep into the psychology of starting a venture of your own, the positioning to attract customers, how to price your services and more.
Here’s some essential reading for any current (or aspiring) small business owner looking to enter entrepreneurship with confidence and focus.
Related: 5 Books That Paved My Path to Entrepreneurial Success
The Go-Giver by Bob Burg
Bob Burg is the bestselling author of many books on business, sales and leadership, such as The Art of Persuasion and Endless Referrals. He has a knack for not only explaining the strategies needed to start and run a successful business but also the psychology behind being a confident entrepreneur.
In The Go-Giver, Bob Burg tells the story of an ambitious “go-getter” named Joe. Joe works tirelessly but seems to only get farther from his goals. With the guidance of a legendary consultant named Pindar, Joe is tasked with shadowing several successful entrepreneurs: a restaurant owner, a CEO, a real estate broker and others. These new mentors teach him that the key to success is to shift his focus from getting to giving by putting other people’s interests first.
