6 Luxury Items You Won’t Believe Costco Sells in Huge Numbers
Costco is best known for selling supersized, reasonably priced everyday essentials, from toilet paper and eggs to muffins and rotisserie chicken. However, the popular warehouse also sells many high-end luxury goods, and according to Hamilton James, the Chairperson of Costco, even luxury cars and multi-carat diamonds are flying off the shelves. “We offer higher-quality goods at lower prices that many of our customers love. Most members are average-income earners nationally, but we also have affluent members with two times the average income. That gives us the ability to do remarkable things. Since the beginning, we’ve always known we could move anything in volume if the quality was good and the price was great,” he says in an interview with Chief Executive. “Affluent people love a good deal.” Here are some of the most surprising luxury items that Costco can’t keep in stock.
Dom Perignon Champagne
Dom Perignon champagne is considered one of the finest in the world. On average, a 750-ml bottle of Dom Pérignon champagne costs around $400. However, Costco shoppers maintain that a bottle in the warehouse sells for around $240. “Not to sound small, but I go to a lot of dinner parties. The questions people ask me, they want to hear Costco stories. They’re amazed when I tell them that we sell more Dom Perignon than anyone else,” James told the publication.
Gold Bars
Another surprising best seller at Costco? Gold bars. He confirmed that the company sells between $100 million and $200 million in gold bars each month, with a one-ounce bar costing about $2,700. “I don’t know if affluent people are buying them or just people suspicious of the economy. I’d love to see the demographics on the buyers. My point is we’re not interested in selling just anything at a low price,” he told Chief Executive.
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