7 Reasons Taco Bell Is Crushing Every Other Fast Food Chain Right Now
It’s been a rough few years for fast brands. Due to inflation, tariff threats, and rising costs, fewer people eat out, and customers complain about increasing prices. However, one fast food brand has managed to weather the storm and is forecasting 8 percent sales growth this quarter at most of their locations: Taco Bell. Here are 7 reasons why the south-of-the-border-themed restaurant is crushing every other fast food chain.
Value Meals
People love a good deal. And, according to Taco Bell CEO Sean Tresvant, the brand is acing the value meal game. Their popular “Luxe Cravings Box,” launched over the summer, has been a game-changer. They have since expanded their offering to multiple price points, ranging from $5 to $9.
Digital Sales
According to Tresvant, “digital sales” are helping them. The Taco Bell app is easy to use, and diners enjoy the user-friendly options. It makes it easy for them to customize orders and increases overall efficiency.
Expanded Chicken Offerings
Taco Bell offers lots of chicken options. “We’re not the first to do chicken, but we want to do chicken very uniquely,” he said. “Chicken is a protein that’s trending and we need to make sure we are consumer relevant.” Their take on chicken nuggets sold out in two weeks after launching in December and will return later in 2025 for 21 weeks.
Brand Buzz
Taco Bell is also good at creating “brand buzz” says Tresvant. This helps them capture younger eaters. “We are a unique brand that can weather the literal and philosophical storms,” he says.
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