In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also applied his research and insights in helping major brands like AT&T, The Home Depot, and UPS.
His latest book is The Context Marketing Revolution, where he asserts that we have entered the post-attention era in marketing. Now, it’s all about context.
On this episode, Sweezey walks us through the ins and outs of context marketing, and gives us a closer look at what high-performing marketing organizations are doing to succeed at this new type of marketing.
Questions I ask Mathew Sweezey:
What path led you to become the Principal of Marketing Insights for Salesforce?
Can you define the context marketing revolution?
How important is dynamic content for a small business website?
What you’ll learn if you give a listen:
What the two goals of context marketing are.
Why you need to have a strong understanding of your customer experience to succeed at context marketing.
How you can change your approach to marketing by focusing on experiences, not messages.
Key takeaways from the episode and more about Mathew Sweezey:
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