BREAKING NEWS: Prada Names Raf Simons as New Co-Creative Director

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Breaking news out of Milan this morning as onetime Calvin Klein designer Raf Simons has been reputation as co-creative director at Prada.

According to a press statement, Simons- who recently teamed up with Doc Martens to reimagine its 1460 boot- is to work alongside Miuccia Prada” with equal officials responsible for imaginative input and decision making .” He begins his new post on April 2, and the pair’s firstly co-designed collection will debut at MFW in September. Simons’ will continue to run his namesake menswear string concurrently.

The news was announced at a press conference during Milan Fashion Week, where, according to WWD, Prada said of the pair’s liaison:” We like one another, we respect each other. I was sometimes criticized for not doing collaborations, so now I am doing one .” Simons computed,” There’s more strength when two imaginatives believe in it, then when one believe in it. If we both believe in it, we’re going to do it. I do believe a lot in collaboration, I think it strengthens the result .”

Simons has had a long-standing relationship with Prada herself and with the Prada Group- in 2005, they appointed him as inventive chairman of Jil Sander. And it is expected that this partnership will be ongoing indefinitely with Prada rebutting,” In theory, it’s forever ,” when asked about the duration of Simons’ contract with the house. She simultaneously rejected rumours of an imminent retirement though this move has been perceived by countless as the first step in securing the brand’s future post-Prada.

It’s also a somewhat unprecedented move for someone as established as Prada to bring in a second name- though we suspect this is going to be one heck of a dynamite pairing. Bring on September.

The post BREAKING NEWS: Prada Names Raf Simons as New Co-Creative Director showed first on FASHION Magazine.

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