Citi’s New Premium Card Promises Game-Changing Perks — But Will It Finally Break the Mold?
Additionally, the Citi ThankYou Rewards program itself is a step behind competitors, especially for those who like to lean into U.S.-based airline and hotel programs. TPG’s July 2025 valuations have Citi ThankYou Rewards points at 1.85 cents per point, which places it behind Chase Ultimate Rewards, American Express Membership Rewards and Bilt Rewards. The vast majority of its partners also work with other banks.
There was a brief moment in time when Citi had American Airlines as a transfer partner, and the bank touted its “wonderful relationship” with American Airlines in its recent earnings call. In addition, a Citi spokesperson offered TPG the following statement in December 2024, when it was announced that the bank would become the exclusive issuer of American cobranded cards (emphasis ours):
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