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Gen Z Explores Cattle Ranching and Sustainability

Generation Z has its own unique approach to food. They love exploring new flavors and prefer snacks to large meals.  Born between 1997 to 2012, Gen Z shoppers consider what they eat as part of their identity, so they look for foods that are healthy and good for people, animals and the planet.And, like the generations before then, Gen Zs are interested in where their food comes from, but most of them don’t have experience with farming. To help bridge the gap, Best Food Facts brought together three Gen Z consumer influencers and three Gen Z farmers to experience what’s happening on the ranch, at the meat counter, and in the grocery store.

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