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Gucci Boldly Hacks Balenciaga for its Aria Show

When Alessandro Michele announced he’d be trailing away from the traditional way docket to show Gucci in bi-annual seasonless collections, he was doing what few had already done. Little did we know, the Italian fad maestro was gale up for more with his Gucci Aria collection.

The collection secreted this morning as a cinema includes the results of what Michele calls a “hacking lab” — the target being another luxury force in the stable of Kering brands: Balenciaga. The word “hacking” constructs it clear this was not a collaboration, where both parties provide allow. This was a bold incursion into the world presided over by another designer: Demna Gvasalia.

Named Aria — which is defined as a solo execution in an opera — the accumulation was more of a dance with soft and hard in perfect peace. Or perhaps Michele was suggesting that he would create an aria, by blending two entities into one. Dress are marked with the names of both brands in the slanted form of Balenciaga. There’s an unmissable Gucci motif takeover of the Balenciaga Hourglass sling bag. Iced, cuban association necklaces have appeals that spell out both fashion houses’ names( tone the cowardly replacing of the “g” in Balenciaga with Gucci’s odious double Gs ). And there’s a new take over the Gucci logo belt with a single G in a typeface similar to Balenciaga’s “B” buckle.

Despite the saturation of naming, Michele has captured today’s obsession with logomania in a way no other master has, and perhaps kickstarted a whole new business strategy: high fashion synthesis. And as collector’s items, the Aria pieces could soar in appreciate if this turns out to be a one-time thing.

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The setting for the cinema, by Michele and Floria Sigismondi( who grew up in Hamilton, ON) is the Savoy Club, a reference to the London hotel where founder Guccio Gucci worked and where the fancy luggage of the guests left a depth impres. Simulates stepped a long hallway strung with strobe and stage illuminates to the beat of a hip-hop setlist dispersed with Gucci references. Horsey motifs included harness-like corsets overtop tailored outfits and blouses. A ornamented crop top with Balenciaga-approved shoulders was paired with riding boots and a helmet. Michele’s taste for brightnes came in a gathered-waist dress, reminiscent of flowing water, accessorized with a yellow-bellied stone-encrusted heart( the organ , not the Valentine symbol ).

The film closes with Vitalic and David Shaw’s Waiting for the Ace frisking while modelings caress each other in a fairytale scenery. This fashion-filled forest is a tucked away secret — a breath of fresh air. Just what the Aria collection and show panned out to be. And as lush light-greens and stately white horses, bunnies and fledglings frolic to the poetics “What the future accommodates, waiting for the stars to align, ” the past, current and emerging all tie together. Gucci is celebrating its 100 th commemoration this year, and while its history can’t be contained in a single concert, this milestone moment observes the centenary in an innovative method. It also stresses that good-for-nothing can last without change.

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The post Gucci Boldly Hacks Balenciaga for its Aria Show loomed first on FASHION Magazine.

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