How 4 Women Started Multimillion-Dollar Businesses After 40 – Entrepreneur
When you picture a successful startup founder, who do you see?
The business world often glamorizes young male founders as harbingers of rapid achievement and revenue generation, but the reality looks a bit different.
Research suggests that women-founded companies generate more revenue despite receiving less in investments, and a 2020 study revealed that some of the most successful founders in the U.S. are in their 40s.
In fact, the latter study found that the average age of U.S. founders of highest-growth new ventures was 45 — and that those in their 20s had the lowest likelihood of executing a successful exit or creating a highest-growth firm.
Entrepreneur sat down with four women founders who started their businesses after the age of 40, and their personal stories and experiences continue to dispel the myth that their demographic isn’t just as equipped to launch and grow strong companies.
Image Credit: Courtesy of Sloomoo Institute. Sara Schiller, left, and Karen Robinovitz, right.
Joanna Strober, 56, is the founder of Midi Health, a virtual care clinic for women in midlife. Julie Bornstein, 54, is the co-founder of AI-powered shopping platform Daydream. Sara Schiller, 54, and Karen Robinovitz, 52, are the co-founders of Sloomoo Institute, a multi-city experiential brand.
“You have more experience. I see no downsides.”
“It’s been all advantages,” Strober says of starting her company at this stage of life. “It’s a great time to start a business. You’re smarter. You have more experience. I see no downsides.”
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