December 29, 2020 How To Get New Patients Into Your Dental Office
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How To Get New Patients Into Your Dental Office
Dentists cannot just expect cases to flock into their clinic without is everything. Especially not these days when COVID has drastically reduced hoof traffic and walk-ins.
Marketing is the fundamental lifeblood of any dental business and you have to be proactive about it. It’s not something you are eligible to only do passively or entrust off to someone else.
You need to take full ownership and responsibility over the growth of your business.
One of the most impactful sell strategies you can use is affixing ads on Facebook, which allows you to put your message in front of the exact parties you miss in your dental rehearse. If you do it right, people who have never heard of you or don’t even know you have a dental practice will come see you in the infinite of a few days.
But here’s the thing: Facebook- like Google, Instagram, and everything else- is a paid to play platform. You have to be willing to spend money if you want to draw parties into your practice.
Think about all the money you have already spent on your education and office equipment…why wouldn’t you invest money on marketing?
One of the best ways to leverage Facebook is by using a method I call “Shoot Video, Book Patients”. It’s as simple as it chimes: you shoot a video that establishes helpful and valuable content and then you teach Facebook to show it to your target cases in your target area.
You’d be surprised how fast it can turn you into an instantaneous personality in your regional community.
In this video, I discuss in further detail the kinds of video content you can create to make you stand out from your competition.
WATCH my FREE Profitable Practice Method Webinar https :// healthpreneurgroup.com/ fill-practice
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What You Missed
The internet furnishes a lot of opportunities to grow your chiropractic business. Essentially everyone’s on it, everyone’s using it, so most of your target audience is there.
The key is filtering through the interference. There’s a ton of things that you could possibly do : blogging, YouTube videos, podcasting, Instagram tales, Google ads, Pinterest, affiliate sell, e-books, etc.
There’s so much stuff out there that it’s actually become a curse. But after a decade-plus of internet sell, I can now sift through the jumble and focus on the things that actually work.
In my experience, things get a lot less complicated and a lot more effective when you forget everything else and merely places great importance on 3 “One’s” 😛 TAGEND
One traffic source.
One million dollars.
So the secret is lodging to ONE generator of prospective cases or purchasers, that go through ONE pour or pipeline, and protruding to that simple process until you contact ONE million in revenue.
It bangs simple, right? But numerous chiropractors forget this process because it’s “boring” and there are frankly a lot of shiny distractions out there.
In this video I discuss what each step necessitates and why it’s the fastest and most effective way to grow your business.
Book your FREE Practice Growth Session Call https :// form.jotform.com/ yelkaim/ growpractice
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