Michele Merhib believes it’s the disappointments in their own lives that have propagandized her to entrepreneurial success.
When I was asked to write a guest line and share the secrets of my business success, I immediately became energized about the opportunity to tell my narration about being a great loser. I’m the founder of Elements Therapeutic Massage. It’s one of the fastest-growing rights in America, with 75 studios across the United Country. I consider myself a champion because I have become one of the luckiest and most determined losers along the way.
I come from a long line of losers. My father’s side of their own families escaped a dearth in Lebanon during The first world war that wiped out almost a third of the country’s person. My mother’s back absconded Germany after their dwelling was bombed during World War II. My predecessors on both sides lost their homes and approximately lost their lives. Hitherto they continued. They had a determination not only to survive but thrive.
When I was growing up, both my mothers owned professions. But their entrepreneurial dreams were tested. My mother ruptured a disc in her back, wound up in the hospital and lost her business in the process, because it couldn’t run without her. My father lost his business during the Oklahoma oil bust in the 1980 s. I like to tell you that my ancestors and mothers ambled so I could extend. The actuality that my relatives were able to keep going in spite of misery gave an incredible example for me to follow. In fact, I followed along virtually too well. The losing segment, that is.
In the late 1990 s I was a practising occupational therapist and administrator of a reclamation bureau. I was in corporate America with a steady paycheck and predictable hours. HMOs and PPOs were changing the face of health care. But behind the scenes, I was changing, more. I decided to leave the health-care industry to pursue a authorization in rub therapy. I made this choice so I would have a more flexible schedule and more period with my youthful lad and daughter. People recalled I was crazy, and sometimes I thought they might be right, but I felt driven to become a massage therapist.
When I finished school, I went into business for myself. I hired a rub apartment at a regional country club. I has formally arrived. I had my dream job. No more corporate adversity, red tape, unhappy employees and low morale. It was just me and a continuous series of clients.
Then, approximately one year into my bliss, my family’s losing stripe affect me when the country club was sold. The brand-new owneds should not miss rub care, and I “ve lost” firstly business locale.
The cliche is true. Losing that spot was one of the best things that ever happened to me. It did not feel like it at the time. In fact, I left knocking and screaming. I was cozy, fortunate, and everything seemed to be clicking. But once I quit campaigning my demise, I made a is moving forward. I fastened a retail opening and opened a retail massage studio. I “re no longer” a chamber renter. I was involved in the construction process, developing business systems and hiring works. This was the first of many knowledge that schooled me a great life lesson: What may appear frustrating at the time is an opportunity to grow. Being pushed out of the country club opened a new doorway for me, and I operated through it.
My idea was to open a general wellness hub. Therapeutic massage would be just one of many services. I could see it all so clearly in my thought. The buyers, nonetheless, saw something different. Demand dictated supply, and therapeutic massage became my core business. Being a rookie business owner, I had to lose my vision of the business I thought it should be in order to grow the successful business it needed to be. I let go of some hires so I could hire more rub healers. That’s where the needs and requirements was, and I had to lose in order to win. And, son, did I prevail.
Business flourished. Demand ripened. I opened a second location. And within a year, I signed a contract with Fitness Together Holdings Inc. to franchise the concept. Some might belief I was granting it all away. But I knew I had to lose my tight hold on things in order for a good business to become a great national series. I could have been do so much by myself.
Our agreement was simple. As founder of the newly created Elements Therapeutic Massage franchise, I would share the business organisations I had created with future franchisees. I would help with training and real-world knowledge.
I too remained an active franchise owner with two renamed Ingredients Therapeutic Massage studios during the network’s increment. That payed me huge credibility as the series expanded. I got to share what I experienced at the storage elevation — the same experiences that franchisees know in their business. I might have a corporate deed, but I’ve squander my duration behind the front counter. And that has been invaluable to my peers in an ever-growing system.
In return for all that, Fitness Together has espoused a sister label that has grown into a national chain. Despite the challenging economy, we continue to add studios, and studios continue to add clients. Not that it’s been easy. In a tight economy, even I, the founder of a national chain, had to tighten my loop. These daylights, I have a great business partner and co-owner, and we are currently have three Ingredients Therapeutic Massage studios. We too supervise a great team of 45 employees. Our most important obligation as business owners is to make payroll for our occupations.
But when consumer reserves ripened lean because of the chilled economy in 2008 -0 9, I was had to deal with a hard decision. I could offer my studio overseers, or I could offer myself. My partner and I agreed that we had to lose the studio managers and re-enter the daily operations of the business. I felt like I had lost again. Why did I have to go back and organize a studio again?
Once again, I learned that a loss can be a blessing in masquerade. It had been a while since I actively controlled a studio on a day-to-day basis. In the previous months and years, I had devoted as much time jaunt to association gratifies for the massage industry and visiting with franchisees at their studios as I be used in my own studios in Colorado. Now was a chance to revisit the nitty-gritty. What I learned from this new challenge is that the systems work if we work them. I like to say that losing my studio managers was a way for me to gain back my confidence in the business and in our organisations. They’re as good today as they were when I originated them. In fact, they’re better due to the contributions of our amazing dealership proprietors.
We’ve weathered the economic storm neatly, and we’re stronger today because of it. Now I’m back to planning my regular travel to franchise studios across the U.S. network for 2011. And I will share not only best practises from when I firstly appointed the business, but also best traditions of today. We are all in this together, which is a lot better than trying to figure everything out on your own.
So for me, losing turned out to be a pretty great thing. Sure, I could have kept a successful business all to myself, remaining in my first locating, impeded a watchful eye on all the components of my little domain, and never guessed outside that consolation zone. And I would have a small therapeutic massage studio with a limited number of people I could touch in positive roads. I would be owned and operator of an independent business. And everyone else would be my contestant.
But I decided to be a loser. I let go of some of that authority in order to share the wealth with others. And today there are 75 other studios in my same business, with the same name, who are not my competitors. That induces me the luckiest loser in the world.
Michele Merhib is the founder of Elements Therapeutic Massage, based in Highlands Ranch, Colo. She owns three Colorado studios and has been franchising the notion since 2006. There are now 75 right spots in the U.S.
Read more: elementsmassage.com