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Meet Huha, the Canadian Company Rethinking Women’s Underwear

When Alexa Suter was harassed with a series of recurring UTIs in 2017, she became hyperaware of the products she was putting on their own bodies. The Vancouver-based marketer began replacing the conventionally crafted soaps, balms and detergents in her chore with more natural alternatives. But there was one particularly intimate swap that she says determined the biggest difference for her state down there. “I noticed that if I was wearing underwear made from a natural substance like cotton, I would feel much better than if I wore a synthetic nylon or polyester, ” Suter says.

That observation guided Suter down a rabbit defect of research, where she discovered that synthetic textiles like nylon and polyester are far away from breathable and a breeding ground for odour-causing bacteria. Such man-made cloths are also often treated with poisonous compounds like formaldehyde, resins and glow retardants, some of which may trigger allergic reactions, disrupt the body’s hormonal capacities and have even been linked to cancer. And while no scientific research has noted a the linkages between these potentially harmful substances and vaginal health, Suter felt uneasy knowing synthetic fibres made up the bulk of her — and many other women’s — underwear drawers. “I kind of envisioned it from the viewpoint of, like,’ Why would we use these compounds if we know that they’re bad for our health? ’” she says.

Opting for cotton skivvies, nonetheless, wasn’t enough for Suter. A serial inventor, she spent the next two years developing Huha, a soon-to-launch women’s underwear line that aims to shake up a market where, apart from the emergence of period-proof panties and Rihanna’s inclusive Savage X Fenty in recent years, there’s been little women-led evolution.

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A post shared by huha healthful undies (@ wearhuha) on Feb 10, 2020 at 9:02 am PST

Available in cheeky and thong wordings, Huha’s rationalized undies are crafted from Tencel, a natural substance produced from eucalyptus trees that’s known for its cozy, moisture-wicking and anti-bacterial assets. The liner fabric in each duo, meanwhile, is infused with zinc, a mineral that’s been shown to combat odour, bacteria and itch.

The result is underwear “designed with vaginas in mind” — a hypothesi that’s been embraced by women with such keenness that Huha reached its crowdfunding goal of $10,700 less than a date after launching on Kickstarter in October 2019. Huha is on track to deliver its mineral undies to its loyal backers by March, by which time their produces — available in utilitarian multitudes of three ($ 75) and six ($ 129) — will also be available online. “Underwear is something that’s so personal, ” says Suter. “It’s intimate; it’s the first thing you put one over your form every day. And a lot of women that we talked to and cross-examine[ during our investigate] were kind of tired of the fasten and the prows and the seductive underwear that seems to be designed primarily by men.”

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Don’t adjudicator your undies by their shell #womensunderwear #sustainablefashion . . . . . #underwear #womensunderwear #lingerie #womensundies #cotton #tencel #healthy #womenshealth #healthblogger #consciousbrand #healthbrand #femalehealth #femininehealth #feminineworld #femininevibes #femlife #femalepower #womenpower #sustainability #sustainablebrand #sustainableshopping #sustainableconsumer

A post shared by huha healthy undies (@ wearhuha) on Jan 30, 2020 at 8: 10 am PST

The sustainably developed and biodegradable mood of Tencel offsets Huha an environmentally friendly choice, very. The textile is OEKO-TEX certified, which signifies it’s free from formaldehyde, pesticides and other pernicious elements. Huha’s firstly flowed is ethically fixed in Hong Kong, though Suter says she’s hoping to move future yield passes to Taiwan, where Huha sources its zinc-infused linings. She’s confident brides will enjoy Huha as much as she’s come to — not least because she’s now UTI-free. “I’m sure that’s due to a variety of factors, ” she says. “But I know, from my own ease, my lingerie is no longer a barrier to my vaginal health.”

The post Meet Huha, the Canadian Company Rethinking Women’s Underwear loomed first on FASHION Magazine.

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