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Podcast Statistics for 2020 – Charts and Data

Wealth Health Self

Podcast Statistics for 2020 - Charts and Data

Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices.

podcast statistics 2020 charts and data - the infinite dial cover2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial.

This study is now in its 22nd year and is widely regarded as the finest research on audio habits and podcasting available anywhere. I strongly encourage you to download the entire study (no cost) as it contains substantially more insights than I’ve summarized here.

Note that this research surveyed Americans 12 years of age and older.

75% of Americans are Now Familiar with Podcasting

This is approximately 212 million people and an increase of more than 10 million in one year.

55% of Americans Have Listened to a Podcast

This is up from 51% in 2019 and indicates that roughly three-quarters of the people who are familiar with podcasts have actually listened to one.

Podcast Listeners Have Grown 37.5% in 3 Years

In 2017, 40% of Americans 12 or older had listened to a podcast, compared to 55% in 2020.

podcast statistics and charts 2020 - podcast listeners growth

% of Americans who have ever listened to a podcast: 2017-2020

In 2017, 40% of Americans 12 or older had listened to a podcast, compared to 55% in 2020.Click To Tweet
37% of Americans Listen to Podcasts Monthly

In 2020, for the first time, more than 100 million Americans listen to at least one podcast each month.

Monthly Podcast Listeners Have Grown 54% in 3 Years

In 2017, 24% of Americans 12 or older listened to podcasts monthly, compared to 37% in 2020.

podcast statistics and charts 2020 - monthly podcast listeners growth

% of Americans who listen to podcasts monthly: 2017-2020

Half of Americans Ages 12-34 Listen to Podcasts Monthly

As of 2020, 49% of all Americans, 12-34, listen to at least one podcast per month, compared to 42% in 2019.

As of 2020, 49% of all Americans, 12-34, listen to at least one podcast per month, compared to 42% in 2019.Click To Tweet
Monthly Podcast Listening Growing Fastest Among Older Americans

From 2019 to 2020, the percentage of Americans ages 55+ who listen to podcasts monthly increased by 29%. At present, nearly one-quarter of all 55+ consumers in the United States are listening to podcasts month.

Each Week, More Americans Listen to Podcasts Than Go to Church

In 2020, for the first time, a larger percentage of American consumers listened to podcasts weekly than attended church or religious services weekly: 24% to 23%. 68 million Americans are weekly podcast listeners.

In 2020, for the first time, a larger percentage of American consumers listened to podcasts weekly than attended church or religious services weekly: 24% to 23%. 68 million Americans are weekly podcast listeners.Click To Tweet
Podcasting’s Share of Time Continues to Grow

Among Americans who listen to podcasts at least weekly, the average amount of time spent per week listening grew in 2020 to 6 hours, 39 minutes.

Weekly Podcast Listeners Tune in an Average of 6 Podcasts per Week

On average, podcast fans listen to 6 podcasts during the course of a week. This average is skewed somewhat, however, by hard-core podcast devotees. 51% of weekly podcast listeners consume 1-3 podcasts per week, but 12% listen to 11 or more podcasts!

podcast statistics and charts 2020 - podcast listening among weekly listeners

Number of podcasts listened to per week (among weekly podcast listeners in America, 2020)

76 million Americans Now Have “Smart Speakers” in Their Homes

Led by Amazon, growth in smart speaker ownership has been significant. 21% of Americans own Amazon Echo (Alexa) device, as of 2020. And smart speaker ownership overall increased by 17% between 2019 and 2020. This increase in smart speakers is giving owners more opportunities to listen to podcasts at home.

 

Podcast listening is continuing to soar. These 2020 podcast statistics demonstrated that we are not yet at “peak podcast”, at least in terms of consumption. Please do download all of The Infinite Dial from Edison Research and Triton Digital, as there are many more statistics and charts worth your attention.

For 2019 podcast statistics, see our post, The Critical Podcast Statistics of 2019.

The post Podcast Statistics for 2020 – Charts and Data appeared first on Content Marketing Consulting and Social Media Strategy.

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Written by WHS

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