John Jantsch stops by Social Geek Radio to talk about the world of marketing and his latest book, The Self-Reliant Entrepreneur, with host Jack Monson.
As the author of Duct Tape Marketing, Jantsch literally wrote the book on small business marketing. He and Monson dive into what small businesses can do to stand out, and why owners and entrepreneurs need to think beyond marketing tactics towards a deeper strategy.
Then, they move on to talk about Jantsch’s new book, The Self-Reliant Entrepreneur. He realized that it was easy enough for entrepreneurs to find guidance on how to run a business, but that there were fewer guides to help them find the why behind their work. Jantsch wrote it because it’s the book he wishes he had on hand to guide his entrepreneurial journey.
To learn more about the format of the book, the inspiration behind it, and to hear Jantsch read one of the daily entries, check out the episode below!
Read more: ducttapemarketing.com