Tabitha Brown Has Been Named Clover’s First Chief Empowerment Officer To Champion Small Businesses – AfroTech
Tabitha Brown has claimed a new title to strengthen her commitment to small businesses.
In her journey as an entrepreneur, she has leveraged her social media platforms—originally catapulted to fame by a viral video of her enjoying a TTLA (tempeh bacon, tomato, lettuce, and avocado) sandwich from Whole Foods Market—to foster meaningful connections with her community. Through her vibrant spirit and authenticity, she has also cultivated a strong following base, leading her to benefit from customer acquisitions.
That support is evident through ventures such as her natural hair care brand, Donna’s Recipe, which is available at retailers such as Ulta Beauty.
“Social media has been EVERYTHING for my business – it’s how I got my start! I know people say that ‘Followers are not dollars,’ but for me, it has been the secret ingredient to my success,” Brown said in an email Q&A with AFROTECH™. “It has allowed me to build a true community based on authenticity and vulnerability, connecting with people to share not only my passion about my businesses but to also hear their stories as well. The honest connection I have with my followers is a foundation of my success.”
Brown’s portfolio also includes a fragrance company, in partnership with her husband Chance, and the launch of several collections with Target, featuring apparel, swimwear and accessories, home goods, food products, and entertainment products.
She views scaling a business as “cutthroat” but sees a light in the tunnel when teaming up with others who can reciprocate support. One example is her friend and producer, Stephen Love, who was hired to be her manager. In the process, the pair landed 56 deals, as AFROTECH™ previously told you.
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