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Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but how you are using it to achieve your goals and amplify growth efforts. Over the last few years, Google has recommended that advertisers move to automated bidding strategies to […] More
As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning theories into tangible evidence. One data science term you might come across is big data. It refers to large and complex data sets used to […] More
1. Make your budget as efficient as possible: Programmatic can be time-consuming and intricate enough without having to spend hours manually adjusting every single tactic. If you are a DV360 user, I highly recommend using the budget optimization feature within the Insertion order settings. This will allow the system to automatically assign the allocated IO […] More
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in addition to your normal everyday management. Today I want to review the Google Ads automated rules available to advertisers. In particular, I’m going to share […] More
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