Subterms
Website design isn’t about gaining the first spot on page one. It’s about ranking high enough that your website appears when your audience searches for a solution to a problem that your brand offers. And it’s about providing an exceptional customer experience that entices your audience to care about your brand and the products and […] More
We’ll never learn the exact secret recipe that Google’s algorithm uses to rank websites. But the search engine monolith does provide tips on ways we can improve our content and the chances of ranking well. One of the most important factors that shape our rankings is how high our E-A-T is. E-A-T refers to “expertise, […] More
Do you want to create an actionable and organized editorial calendar? Regularly posting blog content on your website is a great way to keep visitors engaged with your brand, even if they don’t buy something right away. How effective are blogs? Well, here’s something to keep in mind; companies that add a blog to their […] More
Let’s be real, podcasting has been around for a while now. In 2004, Apple removed the barriers for audio content producers, allowing them to create and share their own radio-like talk show with the world. You no longer needed to be on the radio to have your voice heard. All you needed was a microphone, […] More
While 2020 is the year of newest SEO trends, there are still many companies that aren’t actually inclined towards starting off with the optimization journey. Needless to say, hiring a full-time SEO expert can be a bit intimidating for certain startups despite the numerous benefits that come along. Therefore, in the subsequent sections, we shall […] More
Executing a proper social media marketing strategy is more difficult than ever before. Social newsfeed algorithms are tightening up and favoring non-commercial posts while also only rarely displaying commercial posts that aren’t paid-for. So is all this time, effort and money worth it anymore? Is social media still valuable as a marketing channel? More followers […] More
Recently when I interviewed twelve entrepreneurs for a blog I was writing, I was surprised that three of them cited making a corporate video as their best ever marketing decision. The reasons were varied: one video went viral, generating a wave of inbound enquiries; another explainer forced the team to really redefine their value proposition, […] More
How do you get your audience to engage with your brand more without spending on advertising? The answer lies in creating content that’s packed with emotional signals. Your audience skims through an ocean of content online, filtering out marketing messages with lightning speed. Catching their attention is only possible by creating an emotional reaction. Using […] More
If you think Net Promoter Score (NPS) is about simply collecting a metric, tracking its growth and hoping things change, then allow me to set you straight: This customer satisfaction survey is anything but basic. When wielded correctly, Net Promoter Score can become a powerful tool that will change the way you run your business, […] More
The term user experience (UX) is something a lot of businesses are still struggling to understanding. According to most scholarly articles user experience is about a person’s perception around a brand, product, system or service. That perception is built across key factors like efficiency, ease of usage and overall utility. While this definition may be […] More
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