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Back in 2009, Tropicana’s team had a great idea. Its iconic orange-with-a-straw-in-it logo was stale, the team thought. Its typefaces were out of date. Tropicana needed to spice things up, so it hired an agency to transform its look. The company’s ensuing rebranding fiasco is a harrowing cautionary tale. Tropicana’s revenue fell 20% in the […] More
Your website’s design is a key component of your online marketing presence. A well-designed website can convey professionalism and ensure repeat customers by making information clear and easy to find. In this article, you’ll learn why website design is important, review tips for designing a good business website and see examples from real businesses with […] More
We’ll never learn the exact secret recipe that Google’s algorithm uses to rank websites. But the search engine monolith does provide tips on ways we can improve our content and the chances of ranking well. One of the most important factors that shape our rankings is how high our E-A-T is. E-A-T refers to “expertise, […] More
In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. Good brands stand firm in times of a crisis. How companies respond during a crisis will often determine how customers feel about the brand after a crisis occurs. Time of crisis and difficulty can often […] More
Do you want to create an actionable and organized editorial calendar? Regularly posting blog content on your website is a great way to keep visitors engaged with your brand, even if they don’t buy something right away. How effective are blogs? Well, here’s something to keep in mind; companies that add a blog to their […] More
Let’s be real, podcasting has been around for a while now. In 2004, Apple removed the barriers for audio content producers, allowing them to create and share their own radio-like talk show with the world. You no longer needed to be on the radio to have your voice heard. All you needed was a microphone, […] More
While 2020 is the year of newest SEO trends, there are still many companies that aren’t actually inclined towards starting off with the optimization journey. Needless to say, hiring a full-time SEO expert can be a bit intimidating for certain startups despite the numerous benefits that come along. Therefore, in the subsequent sections, we shall […] More
Recently when I interviewed twelve entrepreneurs for a blog I was writing, I was surprised that three of them cited making a corporate video as their best ever marketing decision. The reasons were varied: one video went viral, generating a wave of inbound enquiries; another explainer forced the team to really redefine their value proposition, […] More
Your logo is the central and most consistent element of your brand; it’s important to create one that represents your business, your personality and your tone. A good logo resonates with consumers and can give your brand the edge over the competition. To understand the value of a logo, imagine for a moment you’re taking […] More
How do you get your audience to engage with your brand more without spending on advertising? The answer lies in creating content that’s packed with emotional signals. Your audience skims through an ocean of content online, filtering out marketing messages with lightning speed. Catching their attention is only possible by creating an emotional reaction. Using […] More
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