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As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for 2021. 1. Competition Is Continuing […] More
When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted. […] More
Content marketing is an effective way to engage with your audience and drive organic business growth. Publishing quality content helps establish your brand as an authority and increases your visibility online. When it comes to marketing your business, you can’t afford to ignore email marketing. For every dollar spent on email, you can earn an […] More
With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and real). […] More
When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly is perceived as a sign […] More
Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis means identifying ranking […] More
If you’re like many business owners, you may struggle with getting more people to sign up for your email list. A surprising 63% of business owners said they generating new leads is their biggest struggle. We know that it can feel discouraging to see your list stagnate and slowly start degrading. But don’t worry, you can overcome […] More
The big four online data storage and service businesses hold over 1,200 petabytes of data between them. This massive amount of data held by Google, Facebook, Microsoft and Amazon excludes other large amounts of online data held by providers such as Dropbox and Academia. Data, they say, is the new oil, so this is an […] More
Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people […] More
Today, 40% of adults in the U.S. use voice search daily and this usage rate is expected to grow. Products like Amazon Echo and Google Home are also being adopted at a faster rate than any other technology in history. These statistics indicate that more and more interactions are taking place through voice commands. For […] More
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