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Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact, according to Scott Brinker’s most recent Marketing Technology Supergraphic, there are around 8,000 martech solutions, up from about 7,000 in 2019. Incredible! Image courtesy of […] More
At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a firm understanding of what is happening right now with our clients and their industries. To that end, we are constantly reading and summarizing reports for […] More
Have you ever wondered what makes great marketing and ad text so compelling? You find yourself positively charged and ready to buy a product that you never thought you needed in just a few minutes. Great content creators use several techniques to bring their copy to life. One of these techniques is the tried and […] More
As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for 2021. 1. Competition Is Continuing […] More
When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted. […] More
Make no mistake; content marketing is complex. How? It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Last but not least, hands-on experience and consistency. Another thing to note: All these must go into the mix for you to drive positive […] More
Content marketing is an effective way to engage with your audience and drive organic business growth. Publishing quality content helps establish your brand as an authority and increases your visibility online. When it comes to marketing your business, you can’t afford to ignore email marketing. For every dollar spent on email, you can earn an […] More
When it comes to search engine optimization, content is key to success. The thing is, while technical SEO does exist (and even plays a teeny-tiny factor), Google has stressed it time and again: All you really need for Google to like your site is publish high-quality, useful content. But what exactly is perceived as a sign […] More
Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis means identifying ranking […] More
If you’re like many business owners, you may struggle with getting more people to sign up for your email list. A surprising 63% of business owners said they generating new leads is their biggest struggle. We know that it can feel discouraging to see your list stagnate and slowly start degrading. But don’t worry, you can overcome […] More
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