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Whether you have used your time at home this past year to become an expert of something or whether you need an additional incentive to become better at something, the good news is that you can actually make money from something you know well. In other words, monetizing your expertise is not just possible; it […] More
Do you see a negative trend in your Google Analytics account? Are you wondering why your organic traffic is down? Is this time to panic? Not necessarily. Before you rush to find a new agency to try and figure out what happened, here are 4 ways to diagnose a decline in organic traffic. First Things […] More
2020. What a year. Before we close this chapter, let’s revisit our top-10 most-visited marketing articles published, or extensively updated and republished, in 2020, including lessons learned that you can apply to your own content marketing strategy. 1. How to Create a Webinar from Scratch in 10 Simple Steps No surprise here, but our number 1 […] More
Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact, according to Scott Brinker’s most recent Marketing Technology Supergraphic, there are around 8,000 martech solutions, up from about 7,000 in 2019. Incredible! Image courtesy of […] More
At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a firm understanding of what is happening right now with our clients and their industries. To that end, we are constantly reading and summarizing reports for […] More
Illustration by Laetro The use of images in your blog posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from […] More
Have you ever wondered what makes great marketing and ad text so compelling? You find yourself positively charged and ready to buy a product that you never thought you needed in just a few minutes. Great content creators use several techniques to bring their copy to life. One of these techniques is the tried and […] More
When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted. […] More
Make no mistake; content marketing is complex. How? It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Last but not least, hands-on experience and consistency. Another thing to note: All these must go into the mix for you to drive positive […] More
Content marketing is an effective way to engage with your audience and drive organic business growth. Publishing quality content helps establish your brand as an authority and increases your visibility online. When it comes to marketing your business, you can’t afford to ignore email marketing. For every dollar spent on email, you can earn an […] More
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