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Do you see a negative trend in your Google Analytics account? Are you wondering why your organic traffic is down? Is this time to panic? Not necessarily. Before you rush to find a new agency to try and figure out what happened, here are 4 ways to diagnose a decline in organic traffic. First Things […] More
What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More often than […] More
To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)? Which pages are performing poorly? What tests can be carried out based on these analyses? What can you learn about your audience and your website from […] More
Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis means identifying ranking […] More
The big four online data storage and service businesses hold over 1,200 petabytes of data between them. This massive amount of data held by Google, Facebook, Microsoft and Amazon excludes other large amounts of online data held by providers such as Dropbox and Academia. Data, they say, is the new oil, so this is an […] More
Do you want to create a great looking landing page for your next big marketing campaign? If so, it’s not hard to imagine why you came to this conclusion. Landing pages are one of the best ways to improve your return on investment by guiding consumers through your sales funnel and generating new leads. Landing […] More
Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to […] More
Online sales are projected to reach 4.8 trillion dollars annually by 2021. A coming soon page allows you to build a subscriber base prelaunch. Guest posting can help build social proof and spread brand awareness. 80% of people with internet have at least one social media account, making social media an excellent tool for engaging […] More
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