Subterms
Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is […] More
Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without […] More
What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More often than […] More
Google Analytics is an incredibly useful tool for businesses of all sizes, but because of its many complicated terms and metrics, it can be difficult to understand. Use this guide to learn what Google Analytics is, to see how to set up a Google Analytics account and to familiarize yourself with some of the most […] More
To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)? Which pages are performing poorly? What tests can be carried out based on these analyses? What can you learn about your audience and your website from […] More
Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis means identifying ranking […] More
The big four online data storage and service businesses hold over 1,200 petabytes of data between them. This massive amount of data held by Google, Facebook, Microsoft and Amazon excludes other large amounts of online data held by providers such as Dropbox and Academia. Data, they say, is the new oil, so this is an […] More
Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to […] More
Videos always have played an important role in organic visibility. Video-rich snippets were one of the first elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand visibility and more clicks. So does video help SEO these […] More
Online sales are projected to reach 4.8 trillion dollars annually by 2021. A coming soon page allows you to build a subscriber base prelaunch. Guest posting can help build social proof and spread brand awareness. 80% of people with internet have at least one social media account, making social media an excellent tool for engaging […] More
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