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Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays – whether you’re building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s […] More
Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Referrals are great, but you can only generate so many of them. The reality is most marketing […] More
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s […] More
At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. When I first started on Twitter, I didn’t […] More
Social media has become an important, if not the most important, component of digital marketing strategies for brands and businesses of all sizes. Leveraging the power of social media requires that you stay up to date with its ever-changing landscape. The strategies that were effective a couple of months ago won’t necessarily generate the same […] More
TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs, and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” […] More
LinkedIn is unique among the major social media platforms in that it is narrowly focused on the world of professionals and businesses, making it a great place to network with potential employees, customers, investors, partners and suppliers. Your company page on LinkedIn can serve as a place where you establish your brand and make it […] More
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways […] More
The following is an excerpt from Impossible Parenting: Creating a New Culture of Mental health issues for Parents by Olivia Scobie. Copyright( c) 2020 Olivia Scobie. Reprinted with the permission of Dundurn Press. Parents are well aware of the problematic nature of today’s parenting culture, and they’re typically able to identify the overwhelming themes as […] More
Are you looking for a way to optimize your YouTube channel for 2021? We know how frustrating and confusing it is to look at channels that make content similar to your own but manage to get millions of views. We all want to be in that position, but getting there is no easy feat. The […] More
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