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Social media has become an important, if not the most important, component of digital marketing strategies for brands and businesses of all sizes. Leveraging the power of social media requires that you stay up to date with its ever-changing landscape. The strategies that were effective a couple of months ago won’t necessarily generate the same […] More
TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs, and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” […] More
LinkedIn has grown and evolved dramatically over the past several years. As of April 2020, total membership was 690 million users, Social Media Today reported. With new features added regularly, LinkedIn is the go-to social media platform for business professionals and businesses of all sizes. If you haven’t created a business profile on LinkedIn, you […] More
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways […] More
The following is an excerpt from Impossible Parenting: Creating a New Culture of Mental health issues for Parents by Olivia Scobie. Copyright( c) 2020 Olivia Scobie. Reprinted with the permission of Dundurn Press. Parents are well aware of the problematic nature of today’s parenting culture, and they’re typically able to identify the overwhelming themes as […] More
Are you looking for a way to optimize your YouTube channel for 2021? We know how frustrating and confusing it is to look at channels that make content similar to your own but manage to get millions of views. We all want to be in that position, but getting there is no easy feat. The […] More
Pinterest is less frequently mentioned among social media platforms for marketing, with competition from larger players like Facebook and Twitter occupying brands’ attention. But with over 442 million active monthly users, Pinterest is a highly valuable social media platform for small business marketing. Read this guide for the benefits of using Pinterest for marketing, strategies […] More
LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on […] More
If you’re constantly posting on your company’s Facebook page but getting disproportionately few likes, comments and shares for your number of followers, you might be wondering why. While even the most popular brands typically see only a sliver of their followers engage with their Facebook content, you’re on to something when you wonder why their […] More
If you’re a Twitter user, you’ve probably seen tweets with a “Promoted by” label and wondered, “What exactly is a promoted tweet, and how do you make one?” There are several benefits of using promoted tweets as a part of your social media marketing strategy, and creating one is as simple as choosing an objective […] More
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