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B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid […] More
Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without […] More
Gen Z will dominate higher education’s first-year student populations for the foreseeable future which will force a shift in marketing and recruitment strategy to align with generational preferences. What changes should higher ed be making to keep up with marcomm trends? User-generated content AKA student-generated content in our case. The data is clear on what […] More
Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every […] More
Whether you’re running a consultant agency or building a startup, your content and brand need a home for everything you produce. From sales pages to your products, or even your About page, the content management system you choose can make a big difference in growing your business and driving sales. While WordPress may be the […] More
Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements is blockchain. That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market. Let’s look at non-fungible tokens (NFTs) and how brands […] More
The Only Difference Between A Business Owner And A Superhero Is The Cape written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with With Holly Bowyer & Julie Neumark The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and […] More
Kitchen magnitudes are a humble but essential tool in the modern kitchen, and they have stood the test of go, very. Like everything in our lives, they’ve received a technological facelift, and modern kitchen magnitudes stray from the old-fashioned to the smart and feature-rich. Kitchen proportions clear weighing and setting a breeze, and allow for […] More
At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a firm understanding of what is happening right now with our clients and their industries. To that end, we are constantly reading and summarizing reports for […] More
The unprecedented nature of 2020 and the coronavirus pandemic has given many individuals the rare chance to venture into entrepreneurship. Starting a small business allows talented professionals to create offerings and services needed by consumers and explore new career opportunities. According to The Wall Street Journal, more than 3.2 million applications have been submitted for […] More
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