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The Only Difference Between A Business Owner And A Superhero Is The Cape written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with With Holly Bowyer & Julie Neumark The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and […] More
For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to succeed. Effective marketing technologies should extend the capabilities of the team and the strategy behind […] More
At Convince & Convert, one of my roles as head of strategy is to make sure that everything we recommend to our clients is grounded in sound research and a firm understanding of what is happening right now with our clients and their industries. To that end, we are constantly reading and summarizing reports for […] More
The unprecedented nature of 2020 and the coronavirus pandemic has given many individuals the rare chance to venture into entrepreneurship. Starting a small business allows talented professionals to create offerings and services needed by consumers and explore new career opportunities. According to The Wall Street Journal, more than 3.2 million applications have been submitted for […] More
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s a good idea to set up a business security system before you need it. For too many companies, the decision to make this investment is reactive. Their company’s physical security gets compromised, resources […] More
The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely. Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). Small businesses with employees that need to […] More
Make no mistake; content marketing is complex. How? It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. Last but not least, hands-on experience and consistency. Another thing to note: All these must go into the mix for you to drive positive […] More
The COVID-19 pandemic has impacted businesses around the world, but American businesses have faced some unique challenges. The virus continues to surge in the U.S., and there’s a long way to go before things can truly return to a state of normalcy for businesses and their customers. It’s not all doom and gloom, though: Despite […] More
Read this post on its original blog here for it and all its relevant images to render appropriately. Thanks to the advanced technology and the fast development of the Internet, most of the products and services that we need in our everyday lives are available online. Regardless if you are looking for entertainment, shopping, reading […] More
In today’s digital environment, businesses are at a disadvantage when it comes to managing their brand’s reputation. Faced with an avalanche of customer feedback on countless channels, they need a comprehensive reputation management strategy to succeed. Back when business marketing consisted mostly of advertising campaigns, public relations efforts, and encouraging word-of-mouth spread of a brand […] More
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