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    How to Monetize Your Expertise

    Whether you have used your time at home this past year to become an expert of something or whether you need an additional incentive to become better at something, the good news is that you can actually make money from something you know well. In other words, monetizing your expertise is not just possible; it […] More

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    How Could Deepfakes Change Marketing?

    Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see. Investigative journalist Rana Ayyub was targeted with a deepfake pornography video to discredit and silence her. With so much negativity around […] More

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    Best Business Security Systems

    Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s a good idea to set up a business security system before you need it. For too many companies, the decision to make this investment is reactive. Their company’s physical security gets compromised, resources […] More

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    How to Create Great Business Testimonial Marketing Videos

    Testimonial videos can be a powerful tool for small businesses. In fact, you can be pretty sure your competitors are using them. Testimonial videos can move customers toward buying your products or services. There’s no denying that most people feel better about moving forward with a purchase if they see positive testimonials or reviews. Eighty-eight […] More

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    SPONSORED: IT Leadership: How Choosing a Reliable Conferencing Platform Empowers End Users

    Software should help us work smarter, not harder. Unfortunately, that’s not always the case. Clunky or unreliable software can often result in creating more work, especially for IT teams who need to help frustrated users or address technical issues. When it comes to video conference software, which is increasingly used on a daily basis in […] More

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    How Does Video Help SEO?

    Videos always have played an important role in organic visibility. Video-rich snippets were one of the first elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand visibility and more clicks. So does video help SEO these […] More

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