Yesterday Toronto-born, New York-based designer Tanya Taylor unveiled her Fall 2020 collection on Instagram, boasting an unpredictable shoot of examples. In a series of videos released steadily through the day, female humorists Michelle Buteau, Gillian Jacobs, Sasheer Zamata, Zosia Mamet and Jane Krakowski parade around New York City wearing Taylor’s effervescent, colourful designs.
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IT’S FINALLY HERE !![?] With the launch of our brand-new Fall 20 collecting, we imagined what a era in living conditions of # FASHUNWEEK looks like. First up is the trailer to expose our guiding girls The cinemas is likely to be launching every half hour, so check back soon! Tag along as Michelle Buteau @michellebuteau, Gillian Jacobs @gillianjacobs, Sasheer Zamata @thesheertruth, Zosia Mamet @ zosiamamet, and Jane Krakowski take you through the first day of #FASHUNWEEK Director+ Editor, Evan Jonigkeit @johnakite_ Producers, Evan Jongikeit and Erin Kennedy Director of Photography, Ryan De Franco @ryan_de_franco Writer, Samantha Shanker @thesamshanker Casting, Jill Demling @jilldemling Styling, Rachel Pincus @rppr
” Just like the women featured in our films, the collecting pushes you to find joy and humour in the everyday, commencing with your outfit ,” clarifies the brand’s official Instagram account. Titled # FASHUNWEEK, the video line explores the various over-the-top aspects of fashion week, from the street style peacocking outside show venues to the red carpet theatrics of post-show occurrences to the influencers who want to be in the right place at the right time.
” We ever want people to smile when they wear our collection. We don’t make ourselves too seriously and we wanted to bring that same rapture and confidence to these videos ,” Taylor tells FASHION.” I have always had a sense of humour about style and way week and suspected our customers did as well so we posed the question to them on Instagram:’ What do you think is funny about manner/ way week? ” The asks constituted us laugh and we decided to use some of the ideas and bring them to life through videos .”
To do so, Taylor turned to some of the funniest dames in show biz for a five-part series. In #FashunFitting, Michelle Buteau, a stand-up comedian and host of Netflix reality show The Circle, toy the part of a hard-to-please client, brimming with impressions for how the collection could be made better. In #FashunInsider, Gillian Jacobs, hotshot of sect displays LOVE and Community, is a wannabe fashion influencer streaming videos from her accommodation, placed to look like she’s backstage at a figment prove rubbing shoulders with -Alisters.
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It’s #FASHUNWEEK and @thesheertruth is analyse New Yorkers to her biggest street-style look hitherto Watch the full movie on IGTV! #FASHUNSHOWOFF Director+ Editor, Evan Jonigkeit @ johnakite_ Producers, Evan Jonigkeit+ Erin Kennedy Director of Photography, Ryan De Franco @ ryan_de_franco Writer, Samantha Shanker @ thesamshanker Casting, Jill Demling @ jilldemling Styling, Rachel Pincus @ rppr Hair, Sabrina Rowe Holdsworth @ sabsthegoodgirl Makeup, Cassandra Garcia for Bobbi Brown @ cygmakeup Nails, Deborah Lippman @ deborahlippmann Supplement, @zarquacollection And a special thanks to partner 525 W 52 nd, @525w52nd
#FashunShowOff witnesses Sasheer Zamata, a former castmember of Saturday Night Live, trying to craft the excellent elaborate clothe that’ll get her noticed at NYFW. In #FashunFriends, Girls breakout perform Zosia Mamet frisks a fad writer erupting to discuss the latest evidences and trends with anyone who’ll listen, while 30 Rock alum Jane Krakowski is an attempt to instruct a lesser-known celeb on how to work a red carpet at pattern week afterparties in #FashunMentor.
” I’ve always been inspired by female jesters as I feel they symbolize the spirit and mission of the firebrand- colourful confidence, high intensity happiness, and bringing joyfulnes to people’s lives ,” says Taylor of her decision to cast jesters as prototypes in her Fall 2020 lookbook and safarus.” We also realise how often we dress comics, whether on stagecoach or in their daily lives. Rashida Jones was the first celebrity to ever wear us; Aidy Bryant, sun of Saturday Night Live and Shrill, induced me to extend our immensity scope up to a immensity 22 in 2017; and Chloe Fineman currently wears us on the initiation of the recognitions of SNL every Saturday night .”
Catch the rest of the hilarious video successions on Taylor’s Instagram accounting.
The post Tanya Taylor’s Fall 2020 Campaign Features Comedians as Models showed first on FASHION Magazine.
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