The 3 Costly Health Coach Errors You’re Probably Making — And How Fixing Them Could Skyrocket Your Client Success Overnight
Coaching mistake #1: Focusing on coaching instead of selling
Coach Kate describes a coaching business as a three-legged stool.
- There’s the coaching leg (which is your skills and knowledge as a coach),
- A selling leg (which is your ability to market and attract a flow of clients), and
- An administrative leg (which includes how clients book appointments, make payments, and other organizing tools and systems).
“The vast majority of folks who get into coaching start with the coaching leg,” says Kate.
“They want to become the best coach they can be, which is amazing. However, to become the best coach you can be, information and theory only get you so far.”
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