Today's Woman February 24, 2025 0 Comments

The 32 best shampoos and conditioners of 2025 â according to experts

Uncovering the best shampoo and conditioner for your specific hair needs can feel overwhelming — there are so many products available, choosing just one for all your follicular needs can feel like a shot in the dark. At least it often feels that way to me. According to stylist Willa Ashley, lead colorist at the Hairrari Salon in Los Angeles, I’m not alone in my shampoo/conditioner confusion. “Finding a quality product that works for you, unfortunately, can take some trial and error,” she explains.

Quick Overview

Over several months, I tried dozens of shampoos and conditioners. And I talked to renowned stylists about which products they recommend to their clients and why. Finally, because first-person reviews and word of mouth are often a trusted, reliable way to make these decisions, I consulted my shopping-expert colleagues about their tried-and-true favorites — the shampoos and conditioners they could not live without. Herewith, the best shampoos and conditioners for every hair type and hair condition we found. (No time for a full wash? Check out our picks for the best dry shampoos.)

Note: Most shampoos and conditioners work best in tandem. Unless otherwise noted, when we recommend a shampoo from a brand’s line, we’re fans of the conditioner too and vice versa.

Best shampoos and conditioners for dry hair and damaged hair

Whether your hair is damaged from overbleaching, chemical treatments or too much heat styling, the right shampoo can go a long way to bringing it back to a healthy state and reducing wear and tear like split ends. “People struggling with breakage or dry hair should focus on products with a lot of hydration,” says Tylor Johnson, the ultra-popular San Francisco colorist and founder of Nous Haircare. “You need reparative ingredients — like peptides and proteins.”