The Unstoppable CEO – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
Any business can grow and scale in good times.
Can your business thrive and survive through tough times?
Modern marketing isn’t about tactics anymore, it’s about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights.
In this episode of the Unstoppable CEO podcast, I talked with host, Steve Gordon, about my new book The Ultimate Marketing Engine, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.
Read more: ducttapemarketing.com