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Thou Shalt Niche Down to Scale Up

July 13, 2021Thou Shalt Niche Down to Scale Up

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Thou Shalt Niche Down to Scale Up

This is the NINTH in our series on The 10 Commandments Of A HealthpreneurⓇ Coach

Too many health experts make the mistake of not choosing a niche market. The tendency is to think that when you narrow down your niche, you make less money. But in reality, the opposite is true.

What exactly does that mean? As a health professional, you have the expertise to help a lot of people. But just because you can help a lot of people doesn’t mean you should.

When you go too broad, your message becomes diluted and less effective at reaching the clients who are best suited to working with you.

On the other hand, when you narrow down your niche, you become the leader or the “go to” expert for that specific niche market.

When you split your focus, you get split results. It’s as simple as that.

So make sure to:

1) Start with a single target market – be the best in a smaller space

2) Ask yourself: who would be best to work with if you only got paid after your clients saw results?

3) Identify who you’re most excited and happy to work with.

By taking these three steps, you’ll gain a better understanding of who you should be serving. You’ll discover how to identify your single target market so that you can become the “go to” expert for a specific problem.

Far from limiting your potential, choosing a niche market is the key to growing your business. Once you narrow down your niche, it makes scaling up a whole lot easier.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡ https://healthpreneurgroup.com/yt-pcp

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What You Missed

This is the EIGHTH in our series on The 10 Commandments Of A HealthpreneurⓇ Coach

There are many amazing health and fitness coaches out there, and we never really get to hear from all of them. That’s probably because they don’t pay enough attention to marketing health services or fitness coaching to generate sales. The importance of mastering sales and marketing in business is often overlooked because of certain stigma in our industry, which I also discuss in this video.

Marketing is the process of getting your message out there. And the way I see it, it’s actually about building a relationship with your audience, to the point where you have so much trust between you that selling almost becomes unnecessary. That’s the importance of marketing in business.

When marketing health services or fitness coaching, you have to be able to build a bond with your audience. Remember, you’re not only sharing your content, but you’re sharing your beliefs. By sharing your opinions and thoughts, you share who you are, and your message becomes more compelling.

A lot of sales has to do with great marketing. All those processes that come before that conversation on working together – that’s all marketing. Always remember that realizing the importance of marketing in business is crucial to closing those deals.

Now, selling is serving if done right. If you’ve managed to generate leads and potential clients through marketing but don’t know how to have that selling conversation, you’re going to watch those prospects walk away.

Sales and marketing health services or fitness coaching is necessary so you can keep doing what you do. They are the lifeblood your business. Because most of the time, it’s not the best coach who wins – it’s the one who’s known best.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡ https://healthpreneurgroup.com/yt-pcp

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Written by WHS

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