Earlier today on social media, actress and partisan Emma Watson announced her # ad partnership with second-hand e-comm site thredUp to propel its Fashion Footprint Calculator.
“Our closets affect the planet and climate more than you might realize, ” Watson says in her Instagram post. As an advocate for sustainability in the mode macrocosm, Watson has long committed to wearing only eco-friendly parts; this includes her bespoke Emilia Wickstead dress frayed for a Beauty and the Beast screening that was made of end-of-the-line fabric, and the custom-built Calvin Klein ensemble she wore to the 2016 MET Gala.
#ad Our closets impact countries around the world and climate more than you might realize, which is why I am proud to build partnerships with @ thredUP to propel their new Fashion Footprint Calculator( connect in bio !) They originated an easy to use tool, and I’m so excited to help people discover the carbon impact of their wardrobes, and steps you can take to lighten your fashion footprint. They’ll tell you what your fashion footprint is equivalent to a number of flights, exactly how many pounds of CO2 it raises and how you fare compared to an average consumer. Small change, such as thrifting instead of buying new, subsidizing sustainable symbols, and air-drying your robes, can make a HUGE difference. My friends at @GoodOnYou are also included in the directory at the end of the quiz, where you can get more info on the impact of your pattern hand-pickeds. Too, if you don’t know @thredUP, they are one of my favourite online thrift stores. They make it fantastically easy to find any label and wording secondhand at up to 90% off est. retail, from high street brands to some of my favourite decorators. I desire their mission to inspire us to think secondhand firstly and create a more circular fad future.( P.S. they are just shipping to U.S. and Canada currently, but the Calculator is available to everyone !) Find out your fashion footprint by click the link in my bio, or heading to thredup.com/ quiz to make a difference for countries around the world! #fashionfootprint [?]
ThredUP’s 11 -question quiz paces your consumption habits from how many portions you dehydrate clean-living per year to how many parts you buy second-hand. Accompanying each move of the calculator’s equation is a’ Did You Know’ factoid that spotlights stats about the ecological cost of fashion’s manufacturing and retail sectors.
Your final figuring, which estates you in categories like’ Green Queen’ or’ Eco Newbie ‘, and also determines the number of equivalent flights from San Fransisco to Los Angeles that could be taken in terms of carbon footprint( that’s a roughly 600 km outing, FYI) and what you contribute yearly in CO2 emissions.
While your footprint might seem frightening at first depending on how you patronize, apply, care for and discard of your uniforms, thredUP’s approach to eco-education doesn’t divert to doom and melancholy. Scroll down on your calculator’s upshots page to see suggestions for how to clean up your consumption; it renders links to resources from the Ellen MacArthur Foundation’s Circular Economy hub, as well as administers on ethically-minded symbols like Patagonia, Reformation and Girlfriend Collective.
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