Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
It’s designed specifically for high-growth businesses that want to do more than just send newsletters. With Omnisend, you can create detailed customer segments based on real-time behavior, no code, no friction.
Here’s what you can do with the platform:
- Pre-built segments for new subscribers, repeat buyers, cart abandoners, inactive users, and more, ready to launch from day one.
- Event-based automation that responds to customer actions on your site, such as browsing a product or abandoning checkout.
- Multi-channel integration, so your segments stay synced across email, SMS, and push notifications.
- Shopify and WooCommerce integration, making it easy to target users based on purchase history, order value, or frequency.
Step 2: Start simple and segment based on behavior
You don’t need a dozen categories to get results. The most powerful (and actionable) segments are based on what your subscribers do, not who they are.
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