Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
- Clicks: If someone clicks on a product category (e.g. “Coffee Beans” vs. “Cold Brew Gear”), tag them accordingly and tailor follow-ups to that interest.
- Purchases: Segment by specific products bought, total orders, or time since last purchase.
- Engagement level: Separate frequent openers/clickers from dormant subscribers. You’ll write differently to each group.
- Lead magnet origin: Did they sign up for your webinar, your PDF guide, or your launch waitlist? Their entry point reveals what they care about.
Step 3: Automate flows that react in real time
Segmentation doesn’t mean constantly creating new campaigns. When done right, it powers automations that run quietly in the background, delivering personalized content based on subscriber behavior.
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