Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
The key is to treat your segments like experiments. Set hypotheses, track results, and make adjustments.
Here’s what to look at regularly:
- Open rate by segment: Are certain groups more responsive than others? If your VIPs are clicking like crazy but new subscribers aren’t opening at all, your welcome sequence may need work.
- Click-through rate (CTR): Segment-level CTR helps you spot what content or offers resonate with each group. If cart abandoners aren’t clicking, test subject lines or swap your CTA.
- Conversion rate: This is the metric that pays the bills. Don’t just track if people open, track if they buy (or take the next step).
- List health: Are some segments full of dead weight? Prune inactive contacts periodically to keep deliverability high.
Start Smart, Segment Small, and Save
You don’t need a huge team or complicated data systems. You just need the right strategy, and the right tools behind you.
Post Comment