Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
Ever find yourself spending hours crafting the perfect email, only to have it ignored by most of your list?
You’re not alone.
With inboxes more crowded than ever and customers expecting tailored content, the old “spray and pray” email strategy just doesn’t cut it anymore. That’s where audience segmentation comes in, arguably the most underrated tool in your email marketing arsenal.
The importance of audience segmentation cannot be understated. At its core, audience segmentation means breaking your email list into smaller, targeted groups based on traits like behavior, interests, or buying stage.
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