Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
Instead of blasting one email to your entire list, segmentation lets you group subscribers based on things like:
- What they’ve bought (or haven’t bought yet)
- How often they open your emails
- Where they live or what they’re interested in
Imagine walking into a store where the clerk already knows your favorite products and what you looked at last time. That’s the experience audience segmentation creates in the inbox, and why it drives better results.
And the results speak volumes. According to Omnisend’s 2025 report, automated emails (which often utilize segmentation) achieved an impressive 40.55% open rate, significantly higher than the average open rate of 26.6% across all industries.
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