Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
The 5 Types of Audience Segments You Should Be Using
So now you know that sending the same email to everyone is costing you opens, clicks, and real revenue.
The good news?
You don’t need complex data or advanced tools to start segmenting. Just a few smart, simple groupings can dramatically improve your email performance.
Here are five audience segments that every founder can (and should) start using today:
New subscribers
These people are brand new to your world. Don’t hit them with a sales pitch right away; use this window to build trust and make a strong first impression.
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