Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
Imagine you run an online tea brand. When someone signs up, you can easily set up a three-part welcome series that shares your founder’s story, how to brew the perfect cup, and offers a discount on their first order.
Past purchasers
They’ve already bought from you once. Now’s the time to turn that one-time buyer into a repeat customer by showing them what’s next.
Let’s pretend a customer bought a yoga mat from your store. A week later, you should send a follow-up email featuring resistance bands, foam rollers, and a video series on recovery routines, adding post-purchase validation and value, while also upselling them other products you sell.
Post Comment