Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
Cart abandoners
These users came close to making a purchase, but didn’t. They’re clearly interested, and a well-timed reminder could be all they need. For example, someone added a handmade leather wallet to their cart but didn’t complete the checkout process.
A day later, you send an email that says, “Still thinking about it?” with a photo of the wallet and a free shipping offer.
Inactive subscribers
These are people who haven’t opened or clicked your emails in a while. Rather than ignore them or delete them outright, try to win them back with a re-engagement campaign.
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