Why Most Email Campaigns Fail in 2025—And How Smart Audience Segmentation Can Turn the Tide Overnight
For example, if you ran a skincare brand, and some subscribers have gone cold, you could send a message with the subject line: “Still into self-care?” and highlight new product drops or a limited-time promo just for them.
VIP customers
These are your most engaged and valuable customers, also known as those who open every email, make frequent purchases, or spend a significant amount. Treat them like insiders.
Let’s say you sell digital courses. For VIPs who have taken multiple trainings, consider sending them early access to your next launch or inviting them to a private Q&A session with the instructor.
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