Hailey Bieber’s Rhode Just Dropped at Sephora—And It’s Shattering Sales Records Across North America!
Ever wondered how a simple skincare line could shake up an entire industry and become a cultural juggernaut overnight? When Hailey Bieber stepped into the beauty arena with Rhode back in 2022, many thought it was just another celeb brand trying to catch a wave. But oh no — this wasn’t your usual splash; it was a tidal wave, powered by a minimalist vibe, peptide-packed formulations, and that now-iconic “glazed donut skin” glow that everyone’s buzzing about. Fast forward to September 4, 2025, and Rhode isn’t just making noise online anymore — it’s making history with the largest skincare launch Sephora North America has ever seen. Imagine walking into any Sephora across the U.S. and Canada and finding the entire Rhode lineup ready to change your skincare game. This isn’t just a brand going mainstream; it’s a seismic shift in how celebrity beauty lines break through the clutter, backed by a billion-dollar deal and a founder who’s as much a mogul as a style icon. Ready to dive into the epic story behind Rhode’s rise? LEARN MORE
When Hailey Bieber launched her skincare line Rhode in 2022, the beauty world took notice.
With its pared-back aesthetic, peptide-powered essentials, and the now-iconic concept of “glazed donut skin,” Rhode became one of the most in-demand celebrity brands in recent memory. Fast forward to September 4, 2025, and the label has entered its biggest chapter yet: a landmark debut at Sephora stores across the United States and Canada.
A Record-Setting Retail Debut
The Rhode x Sephora rollout is more than just another beauty launch. It has been confirmed as the largest skincare brand launch in Sephora North America’s history. For the first time, shoppers can pick up Rhode’s complete lineup in person—including 16 hero products such as the Peptide Glazing Fluid, Barrier Restore Cream, Glazing Milk, Pocket Blush, and the fan-favorite Peptide Lip Tints, which now include glitter and clear finishes.
In the lead-up to launch, anticipation was immense. Over the past year, Rhode generated more than two million unique searches on Sephora’s website and app—proof that customers were ready to shop the brand offline as much as online.
Backed by a Billion-Dollar Deal
Earlier this year, Rhode’s meteoric growth caught the attention of industry giant e.l.f. Beauty, which acquired the brand in a $1 billion deal. The transaction included $600 million in cash, $200 million in stock, and another $200 million contingent on Rhode’s performance over the next three years. Importantly, Bieber remains deeply involved—serving as Founder, Chief Creative Officer, Head of Innovation, and a strategic advisor to e.l.f. Beauty.
The numbers behind the acquisition underscore Rhode’s dominance: the brand recorded $212 million in net sales in the year ending March 2025, an extraordinary figure given its tight, curated product lineup.
A Launch Steeped in Fashion and Culture
Hailey Bieber marked Rhode’s Sephora debut with a public appearance at the Times Square flagship in New York City, dressed in a vintage 1996 Donna Karan ensemble—the same year she was born. The look instantly went viral, cementing her ability to merge fashion credibility with beauty influence in a way few can.
Rhode’s Cultural Impact
From its TikTok-fueled rise to its retail dominance, Rhode has become more than a skincare line—it’s a cultural signifier. The brand’s signature “glazed skin” has reshaped beauty routines for an entire generation, and with Sephora’s North American presence, Rhode is now poised to reach millions more customers.
This isn’t just a launch. It’s a turning point for celebrity-driven beauty done right: a brand that pairs viral appeal with serious business backing, and a founder who brings equal parts style, strategy, and cultural resonance.
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