How Johnson Hana’s Free Ice Cream Strategy Secretly Boosts Client Happiness—and Why Your Business Needs This Now

Ever wonder what happens when the serious world of law meets the simple joy of ice cream? Well, Johnson Hana just stirred up a sweet surprise for Dublin’s in-house legal teams by rolling out their very own branded ice cream van this summer. For three days, their ‘Find Your Happy’ ice cream truck made its way through the city, serving up free scoops as a playful reminder that even the busiest legal pros deserve a moment to chill—and maybe embrace a little joy amid the contracts and compliance. It’s a clever move by Johnson Hana, not just to spread a little summer cheer, but to underscore their deeper mission: liberating legal minds from the repetitive grind so they can focus on what truly counts. And with their recent backing by Silicon Valley’s AI powerhouse Eudia, this isn’t just about ice cream—it’s about pioneering a happier, smarter legal future. Curious to see how law and leisure blend in this refreshing initiative? LEARN MORE

Alternative legal services provider Johnson Hana has taken a novel approach to client engagement this summer by sending a branded ice cream van to cheer up in-house legal teams around Dublin.

Over three days, the Johnson Hana ‘Find Your Happy’ ice cream truck visited key clients, offering free ice creams as a light-hearted way to close out the summer season.

The initiative ties into Johnson Hana’s mission: to make the lives of legal professionals better and happier.

“At Johnson Hana, we believe legal professionals should be free to focus on the work that matters most,” said Dan Fox, co-founder and chief executive of Johnson Hana.

“Our role is to take the weight of repetitive, non-bespoke legal and compliance work off their shoulders.

“This ice cream initiative was a fun reminder of that mission — that legal teams should always have the time and space to ‘find their happy’.”

Johnson Hana supports in-house legal teams by delivering legal work in a cost-effective and efficient manner, combining flexible lawyers, technology solutions, and expert project management.

The ‘Find Your Happy’ initiative comes on the back of Johnson Hana’s acquisition by Eudia, a Silicon Valley-based generative AI firm backed by General Catalyst.

The partnership further strengthens Johnson Hana’s ability to bring cutting-edge AI-augmented solutions into its delivery model, enhancing efficiency and value for clients.

“As we continue to grow and innovate — now with the support of Eudia — our focus remains the same: helping clients achieve more, with less friction, and with happier teams,” said Fox.

(Pic: Supplied)