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What’s Happening With AI Right Now written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeff Coyle In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation […] More
You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads at just the right time […] More
It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you need more backlinks. Links give context and power to pages that Google considers authoritative. Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those […] More
If one of your employees has a chronic illness or is unable to perform their job functions as a result of injury or illness, that employee may need to take disability leave until they are able to work again. As an employer, you need to understand what disability leave is, how it differs from other […] More
Opening a Roth IRA can be a smart move if you want to invest for retirement and save money on taxes later in life. However, there are strict rules when it comes to how much you can contribute to your Roth IRA. Contributions to a Roth IRA are made with after-tax dollars, which means your […] More
Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but how you are using it to achieve your goals and amplify growth efforts. Over the last few years, Google has recommended that advertisers move to automated bidding strategies to […] More
There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? Take […] More
When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers. The thing is, consumer trust is usually slow to build and easy to lose. You need to […] More
As an employer, you are bound by laws and regulations that specify what employee information you can (and should) collect and who can access that information. Administrative functions like gathering and storing employee documents – and how you do this – may seem tedious, but it can have a major impact on your business. H&M, […] More
Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact, according to Scott Brinker’s most recent Marketing Technology Supergraphic, there are around 8,000 martech solutions, up from about 7,000 in 2019. Incredible! Image courtesy of […] More
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