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“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking […] More
Wouldn’t it be awesome if you could skyrocket your lead-to-sales conversions to new heights? Most business owners struggle with this. Data shows that a whopping 79% of leads never convert to sales. This highlights how challenging it can be to move leads through the customer funnel journey. The good news is, Artificial Intelligence (AI) can […] More
Every business goes through a similar process and series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers. What is a sales process? The sales process – also known as a sales cycle – is the method your company follows […] More
Sometimes, it can be challenging to get the most out of a solution you’ve purchased for your business. CRM software allows companies to track overall sales, log customer information, and monitor company goals, but organizing the correct reports and drilling down into the most impactful metrics can be challenging. Before you dive into what metrics […] More
If you’re one of the 1.8 billion people worldwide who purchase goods online, you’ve used an online shopping cart – which is the software that makes buying products online possible. Shopping cart software can be added to existing websites, or, if you’re starting an online business from scratch and want an easier way to get […] More
It’s impossible to use past data on holiday shopping to inform predictions for this year. 2020 has already shown that online shopping is a customer favorite. 70% of consumers state that they intend to do their 2020 Christmas shopping online. The obvious big trend for businesses this year: online and mobile! It’s been quite a […] More
The year 2020 hasn’t been kind to businesses. The lack of demand and economic activity has forced many businesses to shut down, and lay off staff. The ones that haven’t closed down yet are likely operating on lower revenues and face uncertainty. In times like these, it’s especially important to be nimble and creative to […] More
Businesses of all sizes have been forced to change their business model and adapt to selling online to survive. Almost overnight having an e-commerce strategy went from being something that many small business owners considered “nice to have” to being essential to staying afloat. In fact, according to the new State of Small Business Report […] More
Customer service is crucial to keeping customers satisfied and bringing in new customers. To manage communications, business owners could hire an in-house customer service representative. Sometimes, though, it’s easier and more cost-effective to outsource, and that’s where call center services come in. When it comes to whether or not you should go with an outbound […] More
I’m a fan of the Pareto Principle. It states that 80% of results come from 20% of the effort. It advocates for working smart instead of working hard and encourages quality over quantity. The Pareto Principle applies to sales and marketing too. And one way it can be leveraged is through targeting specific customers (or […] More
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