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If you’re one of the 1.8 billion people worldwide who purchase goods online, you’ve used an online shopping cart – which is the software that makes buying products online possible. Shopping cart software can be added to existing websites, or, if you’re starting an online business from scratch and want an easier way to get […] More
It’s impossible to use past data on holiday shopping to inform predictions for this year. 2020 has already shown that online shopping is a customer favorite. 70% of consumers state that they intend to do their 2020 Christmas shopping online. The obvious big trend for businesses this year: online and mobile! It’s been quite a […] More
Do you want to learn how to optimize your checkout page? Many business owners and marketing teams do an excellent job of leading consumers to their order page by delivering valuable content and actionable advertising. But, despite their efforts, they still struggle to secure sales. The average cart abandonment rate across all industries is a […] More
Businesses of all sizes have been forced to change their business model and adapt to selling online to survive. Almost overnight having an e-commerce strategy went from being something that many small business owners considered “nice to have” to being essential to staying afloat. In fact, according to the new State of Small Business Report […] More
Customer service is crucial to keeping customers satisfied and bringing in new customers. To manage communications, business owners could hire an in-house customer service representative. Sometimes, though, it’s easier and more cost-effective to outsource, and that’s where call center services come in. When it comes to whether or not you should go with an outbound […] More
I’m a fan of the Pareto Principle. It states that 80% of results come from 20% of the effort. It advocates for working smart instead of working hard and encourages quality over quantity. The Pareto Principle applies to sales and marketing too. And one way it can be leveraged is through targeting specific customers (or […] More
In this incident I want to address with you what to say when speaking with consumers or cases about your solutions and they say they can’t because of the whole COVID-1 9 situation. Just because COVID is happening, doesn’t mean their back sting or state publishes went away. If someone is on the phone with […] More
While 2020 is the year of newest SEO trends, there are still many companies that aren’t actually inclined towards starting off with the optimization journey. Needless to say, hiring a full-time SEO expert can be a bit intimidating for certain startups despite the numerous benefits that come along. Therefore, in the subsequent sections, we shall […] More
Over the past few weeks, we’ve seen the events industry take a nosedive as a result of the coronavirus. Google canceled I/O 2020, and Facebook canceled its F8 developer conference. Twitter, TikTok, Mashable, Intel, Vevo, Amazon and many others pulled out of the South by Southwest festival, which was ultimately canceled the week before it was scheduled to […] More
If you think Net Promoter Score (NPS) is about simply collecting a metric, tracking its growth and hoping things change, then allow me to set you straight: This customer satisfaction survey is anything but basic. When wielded correctly, Net Promoter Score can become a powerful tool that will change the way you run your business, […] More
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