Entrepreneurship September 2, 2025 0 Comments

Starbucks Is Betting Big on Protein Cold Foam—Here’s Why This Game-Changing Move Could Shake Up the Entire Beverage Industry This Month

Protein at Starbucks? Yeah, you read that right. As the world keeps hustling harder and health-conscious consumers demand more from their daily grind, Starbucks just dropped a game-changing lineup that’s shaking up the coffee scene. Starting September 29, U.S. and Canadian locations aren’t just serving your usual brew—they’re rolling out a Protein Cold Foam topper and a fresh batch of Protein Lattes crafted with protein-rich milk. Imagine your everyday caffeine fix powered up with 19 to 36 grams of protein, customizable with sugar-free and unsweetened options. It’s not just about keeping up with trends; it’s about doubling down on innovation and tapping into what people really want—more protein, less guesswork. Starbucks isn’t playing around; they’re all in, betting that your next sip might just be your new secret weapon for a better day. Curious how this protein push could turn the tables on lagging sales and change the way we think about coffee? LEARN MORE

Starbucks revealed its protein lineup on Tuesday, and the company is going “all in,” according to a press release.

Starbucks coffeehouses in the U.S. and Canada will offer a Protein Cold Foam topper alongside a new line of Protein Lattes starting September 29. The lattes are made with protein-boosted milk.

“As we continue to get back to Starbucks, we’re focused on modernizing our menu with innovative, relevant, and hype-worthy products that will resonate with our customers,” said Tressie Leiberman, Starbucks’ global chief brand officer, in the release. “Our new protein beverages tap into the growing consumer demand for protein in an innovative, premium, and delicious way that only Starbucks can deliver.”

Starbucks says its Protein Cold Foam has been used in one out of every seven beverages since the company began testing the foam in July. The company also says the demand is there — 70% of Americans surveyed said they were interested in consuming more protein, according to the 2025 IFIC Food & Health Survey.

^Starbucks

The new drinks are customizable with sugar-free and unsweetened options.

What Is Starbucks Protein Cold Foam?

According to Starbucks, the foam is a “creamy, frothy topping that adds texture and flavor to any cold coffee, tea, or Refreshers, creating a delicious, layered drink” and adds 19 to 26 grams of protein per Grande beverage.

It also comes in various flavors (banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and plain), and seasonal flavors, including pumpkin and pecan.

The new lattes, meanwhile, offer even more protein: 27 to 36 grams worth. Rather than the foam topper, these drinks are crafted with the newly introduced protein-rich milk.