3Arena’s Premium Club Is Getting a Shockingly Bold Makeover—Here’s What It Means for the Future of VIP Experiences

What if the heart of Dublin’s live music scene could be reinvented not just as a place to see stars but as a space where every beat resonates deep within your soul? That’s exactly what’s happening at The Premium Club inside 3Arena — a venue that’s been a landmark in Ireland’s entertainment landscape for over a decade and is now flipping its script. Gone is the old VIP-only vibe; in comes a vibrant, inclusive sanctuary where nostalgia dances with modern vibes, wrapped in a design that feels both like a warm hug and a thrilling unexpected drop in your favorite track. Commissioned by Live Nation Ireland and crafted by the genius minds at Ellis Design Studio, this transformation isn’t just cosmetic — it’s emotional, cultural, and downright inspiring. So, whether you’re a die-hard music lover, an artist seeking connection, or simply someone curious about how a space can capture the very essence of sound and community, this new chapter at the 3Arena is set to blow your mind. Ready to step inside? LEARN MORE.

One of Dublin’s most iconic entertainment venues is undergoing a major transformation as The Premium Club at 3Arena enters a new chapter after more than a decade.

Known for its exclusive offering and prime location within one of the world’s busiest music arenas, the reimagined space promises a sensory celebration of live music, blending nostalgia with modern flair.

The revamped club has been commissioned by Live Nation Ireland and brought to life by the Dublin-based Ellis Design Studio.

The brief: to create a space that resonates with music lovers on an emotional level.

Drawing inspiration from the rhythm of recording studios and the cultural pulse of Dublin itself, the new look combines vintage aesthetics with contemporary design – from retro colour palettes and geometric patterns to warm lighting and textured interiors.

“The design for the newly imagined club takes the relaxed aesthetic of a listening lounge, mixed with a vintage inflection and off-beat colour palette and blends it with the industrial aesthetic of the building to create a space which is convivial, spirited, eclectic and joyful,” said Alan Ellis of Ellis Design Studio.

The renovation follows Billie Eilish’s recent sold-out performances at 3Arena and marks a deliberate shift in the Premium Club’s identity – from VIP exclusivity to immersive community.

Still located in the heart of the 13,000-seat venue, the refreshed club aims to create a more engaging and expressive environment, tailored for music lovers, artists and tastemakers alike.

“We’ve always believed that live music is about more than the stage,” said Virginia Fortune, General Manager of Private Clubs at Live Nation Ireland.

“It’s about the feeling you carry with you.

“This new chapter was designed around our members, retaining the atmosphere they love while bringing in a fresh new energy through the space, the brand and the experience.”

The branding reflects the language of sound itself – the crackle of vinyl, the pulse of the speaker, the energy of the crowd – capturing the magic of music in every detail.

With this relaunch, The Premium Club embraces its storied legacy while setting the stage for a new generation of unforgettable nights at 3Arena.