Delta Air Lines Shatters AI Price Myths: What They’re Really Doing with Your Data Will Surprise You
So here we are again—Delta Air Lines caught in the crosshairs over its use of artificial intelligence to price airfare. But hold on a second—is AI really the villain here, or just the latest scapegoat for the complexities of airline economics? This week, Delta fired back at three Democratic senators who slammed the carrier for “individualized” and “surveillance” pricing, insisting that its AI isn’t some secret weapon rifling through your personal data. Imagine an ultra-smart “super analyst” quietly working behind the scenes—forecasting demand and suggesting fares—rather than some Orwellian spy eyeing your every click. Sure, the technology’s new and unfamiliar, but Delta argues it’s merely an evolution of time-tested pricing strategies that factor in route competition, fuel costs, and yes, when those seats aren’t exactly flying off the shelves. With rival American Airlines openly questioning the ethics of such AI use, this airline pricing saga feels more like a geopolitical thriller than a simple pricing update. Curious how deep this rabbit hole goes? LEARN MORE
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