Unlock the Secret Scents Top Fragrance Pros Swear By—Boost Your Confidence with These 17 Colognes from Amazon!
Ever catch yourself wondering why some guys manage to leave a trail of intrigue with just one spritz, while others barely make a blip? Well, here’s the real deal — fragrance isn’t just a throwaway accessory; it’s the unsung hero of a man’s grooming arsenal. Now, before you go grabbing any old bottle off the shelf, take a beat. We’re not here to hype just anything. This collection? It’s a treasure trove meticulously handpicked by two pros — Garrett Munce and Lauren Gruber — who’ve tested more colognes than we could count (seriously, thousands!). They’ve lived and breathed this stuff, hunting for scents that don’t just smell good but make you feel unstoppable. Because, let’s face it, how you want to smell says a lot about who you are — and it’s not one-size-fits-all. If you’re ready to dial in that signature scent with advice from folks who possibly obsess over this a bit too much, you’re in the right spot. LEARN MORE

We’re not going to say something is great unless it’s actually great. Every product in Esquire’s roundups is carefully curated by our grooming and e-commerce teams.
When it comes to fragrance, one of the most important grooming items a man can have, you can rest assured that we’re hand-selecting scents that we’ve personally tested, tried, and loved. Our grooming editor, Garrett Munce, and commerce editor, Lauren Gruber, have spent years spritzing, spraying, wearing, and test-driving hundreds (thousands!) of colognes, and we are confident that these are the best.
Every pick on this list (and our other lists) comes from these years of testing. We know that no two tastes are the same, no two men are the same, and how you want to smell may vary from someone else. But if you’re looking for the right place to start, with advice from folks who care (possibly too much!) about this sort of stuff, this is the place to be.



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