WEALTH March 7, 2026 0 Comments

How Refurbed Quietly Raked in Over €146 Million in Irish Sales—And What That Means for Your Next Investment Move

Ever wonder if going refurbished could be the ultimate power move for your wallet and the planet? Well, Refurbed just flipped the script on how we shop tech—zooming past a jaw-dropping €3 billion in cumulative gross merchandise volume across Europe, with a hearty €146 million raked in from Ireland alone. And here’s the kicker: they did this in less than a year after hitting €2 billion, clocking an eye-popping 40% growth. Talk about scaling smart! This isn’t just some flash in the pan; it’s a full-on revolution in circular commerce, proving that sustainability and profitability aren’t frenemies but partners in crime. With fresh investment fueling expansion into a dozen new markets—from Spain to the UK and beyond—Refurbed is rewriting the rulebook on what “business as usual” means in the digital age. If you’ve ever thought refurbished was just a niche, think again. It’s fast becoming the go-to choice for millions and reshaping consumer habits one device at a time. Ready to dive into how this powerhouse is changing the game while saving mountains of CO2, water, and electronic waste? Let’s unpack this epic journey. LEARN MORE

Refurbed, the online marketplace for refurbished goods, has surpassed €3bn in cumulative gross merchandise volume (GMV), including €146m in Ireland, and expanded into 12 new European markets.

The company reached the €3bn milestone less than 12 months after passing €2bn, reflecting year-on-year GMV growth of 40%.

The milestone follows a €50m investment round in November and the company’s move into profitability early last year.

To date, Refurbed has sold 10m products across its European markets, and more than half of customers have returned to make additional purchases.

Since entering the Irish market five years ago, Refurbed has sold more than 400,000 products to over 200,000 customers, contributing €146m in GMV.

Through the purchase of refurbished devices, Irish customers have saved almost 17m kilograms of CO2, more than 5bn litres of water and nearly 60,000
kilograms of electronic waste.

“Refurbished is no longer a niche – it’s becoming the default for many customers across Europe.” said Peter Windischhofer, co-founder and CEO of Refurbed.

“We’ve proven that a circular business model can scale profitably. Surpassing €3bn in GMV and expanding into 12 new markets shows that.”

Refurbed’s new markets include Spain, France, the UK, Poland, Slovakia, Slovenia, Croatia, Lithuania, Estonia, Latvia, Bulgaria and Luxembourg, bringing Refurbed’s addressable market to approximately 486m consumers.

“This expansion is a deliberate next step,” Windischhofer added. “After reaching profitability and securing fresh investment, we are deploying capital where we see clear demand, strong supply infrastructure and long-term value creation.

“We scale where our model works – and we know it works.”

Premium supply is expanding rapidly, with the premium product share of order volume increasing by 113% and the premium share of GMV rising by +90% since the category launched in 2025.

“We are witnessing a clear, structural shift in consumer behaviour,” says Kilian Kaminski, co-founder of Refurbed.

“Smart and sustainable growth is no longer a trade-off. The circular economy is becoming mainstream, and Europe has the opportunity to lead globally by proving that profitability and sustainability go hand in hand.”

Photo: The Refurbed leadership team. (Pic: Supplied)