Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers
Ever wondered why your carefully crafted email campaigns are barely making a dent with Gen Z? You’re probably assuming that this generation — born between 1997 and 2012 — lives solely on Instagram Reels and TikTok duets, right? Well, here’s a curveball: these digital natives are actually hitting their inboxes more often than you think, scoping out deals and job offers like hawks. That’s right—email isn’t dead; it’s just playing a different game with Gen Z, one where urgency and exclusivity rule the roost. So, if your email marketing strategy isn’t tuned into their lightning-fast attention spans and craving for real connection, you’re leaving serious dollars on the table. Let’s dive into how you can tweak your approach to make your emails not just opened, but eagerly anticipated by the elusive Gen Z crowd. LEARN MORE
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