Inside the $10 Billion Company Fueled by Rory McIlroy, Niall Horan, and Shane Lowry—And Why Everyone’s Betting Big on It Next
Ever wonder what happens when a wearable tech company pulls together some of the world’s most iconic athletes and savvy investors under one roof? Well, Whoop — yes, the very same outfit backed by Rory McIlroy, Shane Lowry, and Niall Horan, among others — just hit a whopping $10.1 billion valuation after raising $575 million in their latest funding round. It’s like mixing a perfect cocktail of star power, cutting-edge health tech, and a killer growth strategy that’s hard to beat. Now boasting 2.5 million members globally and planning to create 600 new jobs worldwide, including in Limerick, Whoop is not just playing the game — it’s changing it. Curious how a 14-day battery life wearable can measure your sleep, recovery, and fitness while flipping the health platform game on its head? Let’s dive in. LEARN MORE
A company backed by celebrity investors Rory McIlroy, Shane Lowry and Niall Horan, has seen its value increase after the latest funding round.
Whoop, the US wearables company, has been valued at $10.1bn after raising $575m in a Series G funding round.
In addition to McIlroy, Lowry and Horan, celebrity investors include Cristiano Ronaldo, LeBron James, and Virgil van Dijk.
The round was led by Collaborative Fund and participants include 2PointZero Group, Qatar Investment Authority (QIA), Mubadala Investment Company, Abbott, Mayo Clinic, Macquarie Capital (entities administered by Macquarie Capital), Glade Brook, B-Flexion, IVP, Foundry, Accomplice, Affinity Partners, Promus Ventures, and Bullhound Capital.
Whoop recently announced plans to add 600 jobs globally, including at its Irish HQ in Limerick, where it currently employs 150 people.
“Our raise brings together the world’s most sophisticated investors, leading health institutions, and iconic global athletes behind the mission to unlock human performance and healthspan,” said Will Ahmed, founder and CEO of Whoop.
“We are building the personal health platform that people use to improve their health and livelihood.”
Whoop now has 2.5m members worldwide, and its bookings increased 103% in 2025. The company was cash flow positive last year and finished the year at a $1.1bn run rate.
The Whoop wearable has a 14-day battery life and provides health guidance for sleep, recovery, strain, fitness, and longevity.
The Boston-founded company has raised more than $900m in venture capital since its launched in 2012, and its products now ship to 56 countries and operate in six languages.
Photo: (l-r) Will Ahmed and Niall Horan. (Pic: Supplied)
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