WEALTH April 23, 2026 0 Comments

Why Musgrave’s 2027 Ryder Cup Deal Could Be the Game-Changer No One Saw Coming

Ever wonder what happens when Ireland’s passion for top-tier sport collides with one of its most trusted food and retail giants? Well, Musgrave has just stepped up to the tee as an official supporter of the 2027 Ryder Cup, set to dazzle the greens of Adare Manor in Limerick. This isn’t just about sponsoring a golf tournament—it’s about weaving Irish culture, food, and hospitality into a global spectacle. Picture this: SuperValu, Centra, Donnybrook Fair, and more rallying communities across the nation, inviting everyday folks to become part of the Ryder Cup magic with the inaugural SuperValu Community Day. It’s a strategic play that ties local pride to international excitement, and frankly, I’m intrigued by how this partnership will not only elevate Irish producers on the world stage but also create a buzz in every neighborhood from Dublin to Donegal. So, grab your gear because the 2027 Ryder Cup isn’t just birdies and eagles—it’s a celebration of Ireland’s heart and hustle, brought to you by Musgrave. LEARN MORE

Musgrave has become an official supporter of the 2027 Ryder Cup, which will take place at Adare Manor in Limerick.

The food retail and wholesale group will activate the partnership across its portfolio of brands, including Musgrave MarketPlace, SuperValu, Centra, Donnybrook Fair, and Frank and Honest Coffee.

The partnership will also see the launch of the inaugural SuperValu Community Day, which will give customers “the opportunity to be part of the occasion and experience the Ryder Cup first hand.”

The 2027 Ryder Cup is expected to be one of the largest sporting events ever held in Ireland, and Musgrave will use the occasion to showcase Irish food, culture and hospitality.

“We are incredibly proud to become an Official Supporter of The Ryder Cup 2027. This is an historic event for Ireland, and one that we know will capture the imagination of our customers, colleagues and indeed the whole nation,” said Luke Hanlon, managing director of SuperValu and Centra.

“Through our brands, SuperValu, Centra, Donnybrook Fair, and Musgrave MarketPlace, we look forward to bringing the spirit and excitement of the Ryder Cup to life in towns and neighbourhoods across the Island of Ireland.

“This partnership is also a fantastic opportunity to connect a global audience with the quality of Irish food and the producers behind it.

“A key element will be the SuperValu Community Day on the Tuesday, which will give our customers the chance to be part of the action and experience this iconic event. We’re looking forward to unveiling more in the coming weeks.”

David Brookes, senior commercial director, European Tour group, said: “We are delighted to welcome Musgrave as an Official Supporter of the 2027 Ryder Cup.

Musgrave Ryder Cup — Pictured at the announcement of Musgrave Group as an Official Supporter of the Ryder Cup 2027 are Luke Hanlon, Managing Director SuperValu & Centra, Yvonne O Meara, O’Meara’s SuperValu Portumna, Jim Garvey, Garvey Group and David Brookes Senior Commercial Director, European Tour Group.

“As a trusted and well-established Irish business with strong community connections, Musgrave is ideally placed to help us bring the Ryder Cup to communities right across the country.

“Their portfolio of brands will play an important role in building anticipation and enhancing the overall experience as we look ahead to hosting a historic Ryder Cup in Ireland.”

Photo: (l-r) Yvonne O’Meara, O’Meara’s SuperValu Portumna; Luke Hanlon and Jim Garvey, Garvey Group. (Pic: Supplied)