Discover the 12 Game-Changing Sustainable Brands That Will Completely Transform Your Wardrobe—and Your Impact

Discover the 12 Game-Changing Sustainable Brands That Will Completely Transform Your Wardrobe—and Your Impact

Over the past ten years, sustainability’s gone from a whisper to a full-blown shout in the fashion world. Suddenly, shoppers aren’t just window-shopping; they’re digging deep—asking exactly where their clothes come from, who made them, and at what cost to the planet. But here’s the kicker: being sustainable doesn’t mean surrendering your style. So how do we cut through the noise of greenwashers and truly back brands that care—for the environment and for craftsmanship? It’s a wild terrain, but don’t sweat it. I’ve rounded up 12 standout sustainable labels that prove ethical fashion can be bold, beautiful, and built to last. Ready to shop with a heart and a killer wardrobe? Let’s dive in. LEARN MORE

Estimated read time6 min read

Over the last decade, sustainability has been a buzzword across the fashion industry. Shoppers have started asking tough questions about how clothing is produced and how workers are treated, and brands have taken note. But what really does it mean to be a sustainable brand, and how can one shop in a manner that’s kind to the planet without sacrificing style?

Wading through the slew of brands claiming to be sustainable and ethical can be overwhelming. Greenwashing—when labels claim to adhere to eco-friendly standards but in reality fall short—runs rampant. Sorting out those who are true to their claims can be tricky and requires due diligence. That said, there are plenty of fashion brands who are doing the work, producing high-quality pieces that align with the values they promote. And rather than sacrificing on design, they’re also paying close attention to the silhouettes, ensuring that you can shop for stylish wardrobe additions with a clear conscience.

Of course, being more sustainable with fashion doesn’t mean simply adding these labels to your labels. Shopping secondhand or using clothing rental services helps reduce consumption, allowing pieces to live multiple lives. It’s also about what you already own—repairing and maintaining your favorite pieces ensures that they last as long as possible, versus heading towards the landfill.

Should you be looking to invest in ethical styles that’ll stand the test of time, below are our 12 favorite sustainable labels that offer everything from tailored work-friendly pieces to playful avant-garde silhouettes, and even swimwear.


Stella McCartney

Considered one of the first luxury designers to fully embrace sustainability, Stella McCartney has been a proponent of combining form and function. She writes on her website that eco shouldn’t be a word “that immediately conjures up images of oatmeal-coloured fashion or garments that are oversized or lacking in any sort of luxury or beauty, detailing, or desirability.” Known for her sharp tailoring, as well as elegant accessories, she has a staunch stance against using leather or fur in her work.


Another Tomorrow

Founded in 2020 by Vanessa Barboni Hallik, Another Tomorrow is a New York-based label that prides itself on its focus on sustainability, supply chain transparency, and circular fashion. As such, the brand makes a point to highlight its certified B Corporation status, which means that all of i materials are sourced ethically—whether it’s organic cotton and linen, sustainable viscose, or regenerative wool. QR codes on each piece allow customers to trace what they’re buying, down to the farm level.

In 2024, the brand hired Elizabeth Giardina, formerly of Proenza Schouler, who lends her sharp eye to elevating silhouettes. As a result, you’ll find elegant minimalist pieces from tailored trousers to classic blouses and cozy knits.


Deiji Studios

Based out of Byron Bay, Australia, with an American warehouse that ships out of Dallas, Texas (to reduce excessive carbon emissions), Deiji Studios is known for linen bedding and loungewear that looks equally cool at home as it does out in public. The brainchild of two friends, Juliette Harkness and Emma Nelson, the brand’s straightforward designs combine comfort and versatility. From matching shirts and short sets to easy mini dresses and playful tops, everything is made with biodegradable fabrics like French linen and cotton poplin.

In addition, the brand utilizes techniques like natural pumice stone to soften fabrics, ensuring they’re making earth-friendly decisions at every step of the process. As such, they’re Oeko-Tex 100 certified and are a member of 1% For the Planet, a non-profit organization that ensures brands are legitimate in their claims and not simply greenwashing.


House of Dagmar

Swedish label House of Dagmar captures the essence of Scandinavian culture—a contemporary yet playful aesthetic that never goes out of style. Established in 2005 by three sisters—Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam—House of Dagmar is loved by stylish celebrities like Rosie Huntington-Whiteley.


B Sides

Beloved for its patchwork upcycled jeans, B Sides started as a vintage boutique in London called Where I Was From. Owners Claire Lampert and Stacy Daily repurposed Levi’s to create unique designs that were deemed “perfectly imperfect” by their growing fanbase. In 2012, they launched a full fledged denim line, focusing on sourcing high-quality authentic denim from mills in Georgia and North Carolina.

With a name that nods to the B sides of records, the brand has since expanded to include ready-to-wear including jackets and tees. Their commitment to sustainability hasn’t wavered despite the new additions to their label, with ethically sourced cotton among the materials.


Gabriela Hearst

Gabriela Hearst is known for elegant collections that focus on sustainability, which is at the core of the brand. In 2019, Hearst staged the first carbon-neutral fashion show during New York Fashion Week, minimizing the carbon footprint by working with EcoAct and making a sizable equivalent donation to the Hifadhi-Livelihoods Project in Kenya. The designer says around twenty-five percent of her collections are made from deadstock—materials that would have previously ended up in landfill—and she works with six hundred women across Uruguay who make her designs by hand.


Nour Hammour

With the likes of Gigi Hadid, Kaia Gerber, and Beyonce among Nour Hammour’s fans, the Parisian label has amassed a following for its sharp leather jackets. Founders Nour Hammour and Erin Conry Webb began by creating custom designs for friends out of their 16th Arrondissement atelier back in 2013. Over a decade later, that sense of intimacy hasn’t changed; nor has the brand’s commitment to production on a smaller scale in order to minimize waste.

As such, if you see something you like, get it before it’s gone—chances are that particular piece won’t make a comeback. As for the leather and shearlings used, the materials are byproducts of the agricultural industry, as the brand chooses suppliers that are members of the Leather Working Group. That means they’re able to source from farms that adhere to environmental stewardship and responsible practices.


Aeyde

It can be harder to find ethically produced bags and shoes than clothes, but that’s where Aeyde comes in. Founded by Luisa Dames and Constantin Langholz-Baikousis, the Berlin-based label combines minimalism with ‘90s silhouettes. All of their designs are Italian-made in family factories in the Marche region. With a commitment to price transparency, they bypass traditional luxury markups without sacrificing craftsmanship.

A key component to the brand is “slow consumption.” Aeyde maintains a limited inventory of styles that don’t adhere to trend cycles, resulting in classic heels and loafers that will stand the test of time. Like Nour Hammour, they source their leathers from agricultural byproducts processed in tanneries that are a part of the Leather Working Group. You’ll also find upcycled metals in their hardware.


Collina Strada

For years now, Collina Strada has had a direct line to the consciousnesses of downtown New York girls. Hillary Taymour, the designer behind the label, is an environmentalist and vegan whose commitment to sustainable living is also reflected in her approach to work in fashion. Using deadstock fabrics and biodegradable materials, her brand makes everything in New York City in an effort to minimize ecological impact.

Taymour creates subversively playful designs that stand out among her peers. From her signature wide-legged cargo pants to oversized sweatshirts and lace-and-silk slips, her work has become the uniform for women who aren’t afraid to stand out in the crowd.


Sara Cristina

Swimwear has traditionally been tricky when it comes to sustainability since most pieces use nylon, which is made using petroleum. But Sara Cristina, a swimwear label based out of New York City, uses one-hundred percent,regenerated Econyl® nylon made from ocean waste.

Founders Sara Cristina Villasmil and David De Lima take the same thoughtful approach to their designs, which are inspired by their upbringing on coastal Venezuela. From colorful bikinis accented with pearls to easy crochet coverups and patterned button-ups, the array of beachwear is sleek and luxurious with a gentle carbon footprint.


Bite Studios

BITE (an acronym for “By Independent Thinkers for Environmental Progress”) was started in Stockholm by four co-founders with a combined passion for sustainability. The minimalist label is comprised of twenty fixed styles made using certified organic fabrics. These are updated seasonally, promoting the idea of timeless clothes that are made to last. The result: elegant, well-cut pieces in shades of navy, oatmeal, and grey, with pops of orange and yellow thrown in for good measure.


Ninety Percent

The brainchild of one of the founders of BITE Studios, Ninety Percent gets its name from its commitment to donating ninety percent of its profits to the people that make the collections happen, in addition to five worthwhile causes. The label offers soft modern tailoring and new silhouettes that all complement each other—perfect for capsule dressing and your forever wardrobe.


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